Tag Archives: WPI

Your Marketing Is Good, But Is It Relevant?

Author: Jarrod Davis

We’re weeks away from the busiest shopping season of the year. It’s the time when marketers get to show off some of their best work to promote brands, services, and new products for the holidays. That “best work” hits consumers from every marketing angle to grab their attention: Radio/TV commercials Digital ads, banners, influencers, and pop-up messaging In-store signage, displays, and…

Why Should I Invest in a Free Sampling Campaign?

Author: Jarrod Davis

The year is flying by fast. How are sales this week? If your meetings lately have ended with the phrase, “Well, we’ll make it up in the fourth quarter,” it may be time for some fresh ideas! In fact, reviving your consumer base and drawing in new dollars may be as simple as a free sampling campaign. Does “free sampling” sound…

How to Benefit from Powerful Workplace Sampling

Author: Jarrod Davis

As much as sampling programs have evolved, the core concept remains simple: “Try it before you buy it.” From cheese cubes in a store at the point of purchase to a free detergent pouch in the mail, suppliers often distribute samples in broad strokes. Workplace Impact (WPI) has built a successful business on distributing samples for suppliers. However, WPI has orchestrated…

Success Behind the Scenes with WorkPlace Impact

Author: Jarrod Davis

There are two ways to learn about a company’s business practices: spend hours online doing research or have a conversation with the founder. I’ve had the chance to do both with WorkPlace Impact (WPI), and the latter is much more fun! President of WPI Tim McCarthy was a recent guest on the 8th & Walton Conference Call podcast. I was really looking…

employees at work

The Tricky Business of Return on Investment (ROI)

Author: Marie Clapper

Our guest columnist is Tim McCarthy tim@thebusinessofgood.org. Tim is president of Workplace Impact (WPI), a marketing firm that specializes in promoting to people at their places of employment. Workplace marketing puts brands to work! This year, we have more firmly planted our feet in Northwest Arkansas than ever before. We have our own office (at a cool place called 8th & Walton), an account…

Powerful Marketing, or Feeling Lost in the Shuffle?

Author: Jarrod Davis

Your product or services are absolutely top-notch. Now it’s time to tell the world; in other words, it’s time for a marketing campaign. If you’re not a marketer at heart, sitting in those meetings can be grueling. Most of us have the same thoughts during a typical marketing presentation: “This person is way too happy.” “Does she know I don’t know…

Simple Step to Big Growth: Powerful Mentoring

Author: Jarrod Davis

If you’ve ever tuned in to Focus on Suppliers, you know the mission of the show. We talk with business leaders about best practices, case studies, and how to overcome challenges that other suppliers may face. However, the show we aired on February 18 was a little different, and it’s my favorite show to date. We personalized it just for you and…

No Free Time? Employees Surf for Deals on the Clock

Author: Jarrod Davis

Most of us in the workplace have the same routine each night. After a long day at the office, we sit down to a late dinner with a familiar place setting: plate, silverware, napkin, smartphone. Staying connected and working after hours is becoming the rule over the exception, but a healthy work/life balance still finds a way. Recent studies show as…