Tag Archives: Walmart Supplier

Millennial Parenting: A Team Sport

Author: 8th and Walton

90% of New Moms Are Millennials While news stories occasionally profile older mothers, the truth is that 90% of new moms in the U.S. today are Millennials. Their average age is 26 and, true to their demographic, they are absolutely passionate about the “cause” of parenting. In fact, they regard the work of mothering as the most important thing that they…

Ask the Expert: What Is the Difference Between a Shipper and an Assortment?

Author: 8th and Walton

Q: What is the difference between an assortment and a shipper — and when do I need to use them? First things first: Assortment is a term used to describe more than one item with different UPC codes grouped together for shipping and/or ordering purposes. The Prime or Parent is the Walmart item number representing the group of individual items to be…

What You Need to Know About the Fair Labor Standards Act

Author: 8th and Walton

Earlier this year the U.S. Department of Labor announced a new ruling in overtime laws called the Fair Labor Standards Act (FLSA). The Act updates overtime rules to be consistent with today’s economic climate. Today, a professional exempt employee paid a $40,000 salary while working a steady 60 hours a week earns less than the minimum wage when pay is broken…

How Baby Category Is Impacted by these 3 Mega Trends

Author: 8th and Walton

Walmart has made great strides in recent months to elevate the Baby category. We’ve seen changes such as increased signage, wooden floors, and special displays. On this special episode of Focus on Suppliers, we have invited several suppliers in the Baby category to share their experience and advice regarding these changes. Guest experts include: Kimberly-Clark – Drew Phillips “One of the…

Reach a New Demographic through Customization

Author: 8th and Walton

You have a stellar product or service. Every time you pull that sales report, it’s exciting to be knocking it out of the park in key demographics. But what about the areas where sales struggle? Growing your brand means growing sales across multiple demographics. The first step in taking your business to the next level is customization. For suppliers struggling to…

Suppliers: You Need to Create Experiences for Millennials

Author: 8th and Walton

  Don’t let memes and media reports fool you; Millennials may like their devices, but they love to engage with others. In fact, according to Jessica Hendrix of Saatchi & Saatchi X, eight out of every ten Millennials name an in-person activity or event as the best experience of their lives. Even more interesting is that Millennials are 78% more likely…

Moving to Another State? What You Need to Consider

Author: 8th and Walton

Suppliers often have the need to relocate. Sometimes it’s a business-driven decision; other times it’s a family-driven one. Moving to a new state opens up a number of legal considerations that aren’t immediately obvious to the average person. Thing is, if you don’t follow some basic steps to protect your family and your assets, as well as your business, you can…

Retail Link

Retail Link Training for Walmart Suppliers

Author: 8th and Walton

Sam Walton wanted to share lots of information with Walmart’s suppliers. Lots of information. Walmart systems has about 583 terabytes of information, while the Library of Congress contains about 10 terabytes. Interestingly, Walmart buyers were uncertain that suppliers ought to have access to that data. Some felt that they might have less leverage if suppliers could see just how they were…

The Benefit of Partnering with Entertainment Properties

Author: 8th and Walton

Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties. How can suppliers benefit by partnering with new releases? What does a “Big Bet” mean for studios, and how do they leverage strategic relationships with retailers to promote new properties? Plus — what are psychographics, and how do you incorporate those insights when building…

That First Impression: Grabbing Customers with Product Pages

Author: 8th and Walton

“You never get a second chance to make that first impression” is as true as it is cliché for the online customer. Today’s shoppers are educating themselves about your goods and services long before they see a friendly greeter at the door or colorful signs in the store window. With the ability to shop, compare and purchase without leaving home, dynamic…