Tag Archives: Suppliers

Ask the Expert: What Is the Difference Between a Shipper and an Assortment?

Author: 8th and Walton

Q: What is the difference between an assortment and a shipper — and when do I need to use them? First things first: Assortment is a term used to describe more than one item with different UPC codes grouped together for shipping and/or ordering purposes. The Prime or Parent is the Walmart item number representing the group of individual items to be…

How Baby Category Is Impacted by these 3 Mega Trends

Author: 8th and Walton

Walmart has made great strides in recent months to elevate the Baby category. We’ve seen changes such as increased signage, wooden floors, and special displays. On this special episode of Focus on Suppliers, we have invited several suppliers in the Baby category to share their experience and advice regarding these changes. Guest experts include: Kimberly-Clark – Drew Phillips “One of the…

Reach a New Demographic through Customization

Author: 8th and Walton

You have a stellar product or service. Every time you pull that sales report, it’s exciting to be knocking it out of the park in key demographics. But what about the areas where sales struggle? Growing your brand means growing sales across multiple demographics. The first step in taking your business to the next level is customization. For suppliers struggling to…

Suppliers: You Need to Create Experiences for Millennials

Author: 8th and Walton

  Don’t let memes and media reports fool you; Millennials may like their devices, but they love to engage with others. In fact, according to Jessica Hendrix of Saatchi & Saatchi X, eight out of every ten Millennials name an in-person activity or event as the best experience of their lives. Even more interesting is that Millennials are 78% more likely…

Moving to Another State? What You Need to Consider

Author: 8th and Walton

Suppliers often have the need to relocate. Sometimes it’s a business-driven decision; other times it’s a family-driven one. Moving to a new state opens up a number of legal considerations that aren’t immediately obvious to the average person. Thing is, if you don’t follow some basic steps to protect your family and your assets, as well as your business, you can…

Be Proactive! Combat Forced Labor in Your Supply Chain

Author: 8th and Walton

The ability to gather, track, and interpret data has changed the way everyone does business: Retailers and suppliers alike. It also means that businesses are increasingly held accountable by governments, and other businesses, for ensuring that their goods and services are produced ethically. Over the past several years, the media and activist groups have drawn attention to the problem of slavery…

Walking the Store with Menasha – Part 1

Author: Marie Clapper

Packaging and Displays Within a Store By Marie Clapper Perhaps Kerry Bailey (Menasha Packaging and Displays) has never before been compared to Aristotle. But going on a store walk-through with him reminded me of the Peripatetic School credited to that philosopher. The name came from Aristotle’s alleged habit of walking while teaching. And that is just what happened as Kerry and I…

The Benefit of Partnering with Entertainment Properties

Author: 8th and Walton

Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties. How can suppliers benefit by partnering with new releases? What does a “Big Bet” mean for studios, and how do they leverage strategic relationships with retailers to promote new properties? Plus — what are psychographics, and how do you incorporate those insights when building…

How to Utilize Mobile to Engage with Millennials

Author: 8th and Walton

Most of us know that Millennials are rather attached to their mobile devices. They use them throughout the day for communication, to play games, to check information, and to shop. What may surprise you is that is an astounding 91% of Millennials use their devices for shopping. On a recent episode of Focus on Suppliers, Jessica Hendrix of Saatchi & Saatchi X explained…

A Game-Changer for Brands: Rich Product Content That Drives Conversions

Author: 8th and Walton

Suppliers striving to maintain product brand integrity should get to know the Webcollage platform. Its simplicity in uploading product stories, images, videos, and other elements makes it easy to establish a consistent brand across all retail websites. What’s interesting about Webcollage as a company is how it evolved to meet the changing needs of its clients as online businesses flourished. Chris…