Tag Archives: Supplier

Ask the Expert: What Is the Difference Between a Shipper and an Assortment?

Author: 8th and Walton

Q: What is the difference between an assortment and a shipper — and when do I need to use them? First things first: Assortment is a term used to describe more than one item with different UPC codes grouped together for shipping and/or ordering purposes. The Prime or Parent is the Walmart item number representing the group of individual items to be…

Small Business Help for College Entrepreneurs

Author: 8th and Walton

Did you know that Harvard used to prevent student entrepreneurs from operating businesses from their dorm rooms? It wasn’t until the year 2000 that the college Dean, Harry R. Lewis, proposed a change to school rules that would allow students to start businesses while living on campus. The change came about because of the emerging e-commerce revolution that allowed young people…

Reach a New Demographic through Customization

Author: 8th and Walton

You have a stellar product or service. Every time you pull that sales report, it’s exciting to be knocking it out of the park in key demographics. But what about the areas where sales struggle? Growing your brand means growing sales across multiple demographics. The first step in taking your business to the next level is customization. For suppliers struggling to…

Suppliers: You Need to Create Experiences for Millennials

Author: 8th and Walton

  Don’t let memes and media reports fool you; Millennials may like their devices, but they love to engage with others. In fact, according to Jessica Hendrix of Saatchi & Saatchi X, eight out of every ten Millennials name an in-person activity or event as the best experience of their lives. Even more interesting is that Millennials are 78% more likely…

Walking the Store with Menasha – Part 1

Author: Marie Clapper

Packaging and Displays Within a Store By Marie Clapper Perhaps Kerry Bailey (Menasha Packaging and Displays) has never before been compared to Aristotle. But going on a store walk-through with him reminded me of the Peripatetic School credited to that philosopher. The name came from Aristotle’s alleged habit of walking while teaching. And that is just what happened as Kerry and I…

The Benefit of Partnering with Entertainment Properties

Author: 8th and Walton

Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties. How can suppliers benefit by partnering with new releases? What does a “Big Bet” mean for studios, and how do they leverage strategic relationships with retailers to promote new properties? Plus — what are psychographics, and how do you incorporate those insights when building…

How to Utilize Mobile to Engage with Millennials

Author: 8th and Walton

Most of us know that Millennials are rather attached to their mobile devices. They use them throughout the day for communication, to play games, to check information, and to shop. What may surprise you is that is an astounding 91% of Millennials use their devices for shopping. On a recent episode of Focus on Suppliers, Jessica Hendrix of Saatchi & Saatchi X explained…

Use Content to Grow Online Sales

Author: 8th and Walton

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…

How to Be a S.M.A.R.T. Supplier in 2016

Author: 8th and Walton

Now that the holidays are over, it’s back to business as usual. To get your year off to the right start, let’s talk about S.M.A.R.T. goals. While New Year’s resolutions get buried in your facebook feed, S.M.A.R.T. goals will drive you to accomplish your objectives. When outlining your goals for 2016, it is critical that you apply each of these 5…