Tag Archives: srp

Pretty Darn Quick (PDQ)

Author: Jarrod Davis

What Is “Pretty Darn Quick” in Retail? PDQ is an American acronym meaning “Pretty Darn Quick.” The term was made popular in Walmart stores as the early name for today’s Retail-Ready Packaging (RRP) or Shelf-Ready Packaging (SRP). The goal of the PDQ was to save time at the store level stocking shelves. PDQs are filled with supplier merchandise and designed to…