Tag Archives: shopper insights

How to Dress for Success . . . Not You! Your Products!

Author: Jarrod Davis

Retail analysts confirm that a consumer’s purchase decision is likely to change in-store. They plan, research, and make the trip, but may switch at the point of purchase. Leading factors that tempt a shopper to switch in the aisle include price, better information on a competing brand, or added value. All of this is communicated through the best salesperson for any…

How to Make Connecting with Millennials Convenient

Author: 8th and Walton

Not so long ago, the media was buzzing with some surprising news: Millennials are shopping at Walmart. In fact, Walmart CMO, Steve Bratspies, recently noted that two-thirds of all Millennials in the U.S. had shopped a Walmart over the past month. That doesn’t mean that Walmart and its suppliers are guaranteed Millennial business, though. Why? Jessica Hendrix of Saatchi & Saatchi…