Tag Archives: shelf-ready

Retail-Ready Packaging (RRP)

Author: Jarrod Davis

What Is Retail-Ready Packaging? Retail-Ready Packaging (RRP), or Shelf-Ready Packaging, refers to a supplier’s product arriving at a retail store ready for immediate display. No unpacking is required. The shipping container, box, or pallet is designed to be taken from the truck, opened, and set directly on the shelf or salesfloor. Why RRP Is Important for the Retailer Major retailers are…