Tag Archives: saatchi

Where Should Brands Focus in the War with Private Label?

Author: Jarrod Davis

“Fewer and fewer online searches contain brand names, because most shoppers no longer believe brand names equate to quality.” That’s how Jessica Hendrix, CEO of Saatchi & Saatchi X, began a very interesting segment on a recent episode of Focus on Suppliers. In the game of big brand versus private label, many analysts and marketing firms point to the predictable solution: if…

Are Niche Brands Killing the Big Names?

Author: Jarrod Davis

“We’ve all heard niche brands are eroding premium brand share. But maybe the best way to beat them is to join them.” That’s Jessica Hendrix, CEO of Saatchi & Saatchi X, explaining a marketing solution being implemented by large brands. The problem they’re trying to solve is simply connecting to the changing shopper. More shoppers browsing the aisles and surfing web pages…

Click and Mortar? Maximize Stores for Digital Growth

Author: Jarrod Davis

At any given moment in retail, these questions are being asked in the weekly marketing meeting: “What are the numbers on our last digital campaign?” “Wait, are those impressions or click-throughs?” “How much time are they spending on the site once they click? They are clicking, right?” Jessica Hendrix, CEO of Saatchi & Saatchi X, makes an intriguing observation about driving…

How is Online Retail Really Impacting Brick-and-Mortar?

Author: Jarrod Davis

Retail news headlines have been a mixed-bag for brick-and-mortar during the first quarter. From cutting back headcount to closing store locations, big names and small businesses alike are fighting to stay relevant. The casual observer would jump to an obvious conclusion: online shopping is killing in-store traffic. However, experienced marketing analysts point to a different shift in today’s customer. Jessica Hendrix,…

Meeting With Walmart? Know Your Marketing Plan

Author: Jarrod Davis

You may be a Walmart Supplier preparing for your next line review. You may be a new supplier getting ready for your first big meeting with the Walmart buying team. In either case, part of telling your story relies on how well you’ve prepared your marketing plan. Doing this research for a meeting with the world’s largest retailer can seem like…

How to Spur Growth in 2018: A Lesson from Pets

Author: Jarrod Davis

As a supplier, are you struggling to find the next big trend in your category? It may be as simple as researching a completely different area. For years, suppliers in the pet category have had an advantage on keeping up with trends; they simply turn the lens to humans! Knowing your cross-category indicator is a key factor in forecasting buying trends.…

What Is the Trendiest Thing in Apparel? Innovation!

Author: Jarrod Davis

The holiday season is here, and for some suppliers, their category is entering its peak season. Many categories bank on a specific time of year to capture top sales and introduce new product: Toys peak around the holidays Candy peaks at Halloween Office supplies peak around May-June Back-to-School timeframe Health and Fitness peaks after the first of the year One category…

Brands Fighting Private Label in the Retail War

Author: Jarrod Davis

Analysts point to many factors contributing to the growing popularity of private label products: Lower prices in uncertain economic times Consumers seeking more choices Millennials distrust of brand messaging Whereas private label products were once a nice alternative for the customer, they are now a major focus for large retailers. Major retailers are building their corporate brand on the shoulders of…

As Walmart Innovates, What are You Bringing to the Table?

Author: Jarrod Davis

It’s no secret that Walmart has entire teams dedicated to innovation. “Innovation” in and of itself is a huge umbrella covering many facets of retail. In supplying to Walmart, each company plays a role in Walmart’s innovative efforts to better serve customers as shopping habits evolve. Jessica Hendrix, CEO of Saatchi & Saatchi X, spoke to the importance of innovation on…

How to Dress for Success . . . Not You! Your Products!

Author: Jarrod Davis

Retail analysts confirm that a consumer’s purchase decision is likely to change in-store. They plan, research, and make the trip, but may switch at the point of purchase. Leading factors that tempt a shopper to switch in the aisle include price, better information on a competing brand, or added value. All of this is communicated through the best salesperson for any…