Tag Archives: retailer

Valuable Advice from Social Media Sensations Sam + Nic

Author: 8th and Walton

Sam and Nic Chapman (sisters, makeup artists, and YouTube sensations) join Focus on Suppliers this week to discuss how social media is transforming the beauty industry. Sam + Nic provide fun and instructional videos through YouTube to compare products and to help makeup users learn how to pull off new techniques. The pair have more than 2 million followers with over 250 million…

This Unexpected Category Actually Drives Trips to the Store

Author: 8th and Walton

Changing values and shopping habits are driving change  — and growth — in retail. On this week’s special episode of Focus on Suppliers, experts discuss two categories undergoing a major transformation: PETS and BOOKS. Pets: A Trip-Driver According to retail expert, Kerry Bailey (Menasha), the pets category has seen dramatic change in the last ten years. Once a pit-stop for pet food…

How Baby Category Is Impacted by these 3 Mega Trends

Author: 8th and Walton

Walmart has made great strides in recent months to elevate the Baby category. We’ve seen changes such as increased signage, wooden floors, and special displays. On this special episode of Focus on Suppliers, we have invited several suppliers in the Baby category to share their experience and advice regarding these changes. Guest experts include: Kimberly-Clark – Drew Phillips “One of the…

Reach a New Demographic through Customization

Author: 8th and Walton

You have a stellar product or service. Every time you pull that sales report, it’s exciting to be knocking it out of the park in key demographics. But what about the areas where sales struggle? Growing your brand means growing sales across multiple demographics. The first step in taking your business to the next level is customization. For suppliers struggling to…

Suppliers: You Need to Create Experiences for Millennials

Author: 8th and Walton

  Don’t let memes and media reports fool you; Millennials may like their devices, but they love to engage with others. In fact, according to Jessica Hendrix of Saatchi & Saatchi X, eight out of every ten Millennials name an in-person activity or event as the best experience of their lives. Even more interesting is that Millennials are 78% more likely…

Use Content to Grow Online Sales

Author: 8th and Walton

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…