Tag Archives: Retail

Millennial Minute: How Important Are Sustainable Footprints?

Author: 8th and Walton

When marketing to Millennials and Generation Z, consider your sustainability promise. What it contains can make the difference between a successful effort and a dud. On the April 23rd, 2016 episode of Focus on Suppliers, Jessica Hendrix, CEO of Saatchi & Saatchi X, offered a Millennial Minute on the purchasing decisions of Millennials. It turns out that this socially-conscious demographic pays…

Walmart Sustainability Initiative & Suppliers

Author: 8th and Walton

To kick off the new season, Neile Jones talks with Walmart and several suppliers about sustainability. Topics include Walmart’s sustainability efforts, expectations for their supplier partners, and how Walmart measures success – as well as the resources available to guide suppliers toward a more sustainable supply chain. Three examples of successful, sustainable suppliers are Tyson, Eco-Vet Furniture, and KYYA Chocolate. Guests…

Use Content to Grow Online Sales

Author: 8th and Walton

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…

That First Impression: Grabbing Customers with Product Pages

Author: 8th and Walton

“You never get a second chance to make that first impression” is as true as it is cliché for the online customer. Today’s shoppers are educating themselves about your goods and services long before they see a friendly greeter at the door or colorful signs in the store window. With the ability to shop, compare and purchase without leaving home, dynamic…

How to Be a S.M.A.R.T. Supplier in 2016

Author: 8th and Walton

Now that the holidays are over, it’s back to business as usual. To get your year off to the right start, let’s talk about S.M.A.R.T. goals. While New Year’s resolutions get buried in your facebook feed, S.M.A.R.T. goals will drive you to accomplish your objectives. When outlining your goals for 2016, it is critical that you apply each of these 5…