Tag Archives: Retail

The Value of Reading Books to Your Baby

Author: Marie Clapper

Unlike many other parent-and-child activities in today’s frenzied world, reading books with your baby lets you both slow down, cuddle, and simply enjoy your time together. That alone makes reading a very worthwhile investment. But reading to a young child offers many, many additional rewards. The Benefits of Reading to Young Children Reading to a very young child – even a…

mobile sales

How to Increase Your Sales to Millennials

Author: Lanie Petersen

All eyes in retail are on Millennials these days — and for good reason. This demographic is coming into its own, particularly when it comes to spending power. It’s important for suppliers and retailers alike to understand how this age group shops. Millennials Use Retail Apps Before and After Shopping If you only focus on sales to Millennials when they enter…

adult coloring books

Print Books Are Still Readers’ Choice

Author: Jarrod Davis

Remember shopping for the holidays long before the digital age, when you wanted your favorite entertainment on the latest technology? Shoppers would race to the stores to find: New-release movies on VHS Music collections on cassette tapes Photographs on crisp instamatic cameras While each of the above formats lost its stronghold to digital technology, one holiday entertainment  gift-giving standard is beating…

Valuable Advice from Social Media Sensations Sam + Nic

Author: 8th and Walton

Sam and Nic Chapman (sisters, makeup artists, and YouTube sensations) join Focus on Suppliers this week to discuss how social media is transforming the beauty industry. Sam + Nic provide fun and instructional videos through YouTube to compare products and to help makeup users learn how to pull off new techniques. The pair have more than 2 million followers with over 250 million…

This Unexpected Category Actually Drives Trips to the Store

Author: 8th and Walton

Changing values and shopping habits are driving change  — and growth — in retail. On this week’s special episode of Focus on Suppliers, experts discuss two categories undergoing a major transformation: PETS and BOOKS. Pets: A Trip-Driver According to retail expert, Kerry Bailey (Menasha), the pets category has seen dramatic change in the last ten years. Once a pit-stop for pet food…

Health Care Millennial

Millennials Take DIY Approach to Healthcare

Author: 8th and Walton

Analysts have long known that Millennials have DIY tendencies, so it’s perhaps no surprise to learn that this demographic often treats its own ailments. In a recent episode of Focus on Suppliers, Saatchi & Saatchi X’s Jessica Hendrix noted that 43% of Millennials use over-the-counter remedies. This age group is also the number one user of in-store clinic services. There are two…

Meet the Team that will Represent Canada at Enactus World Cup 2016

Author: 8th and Walton

Memorial University of Newfoundland was named the 2016 Enactus National Champion by Enactus Canada and will advance to represent their country at the Enactus World Cup taking place in Toronto September 28-30, 2016. Each year, a select group of 3,500 student, academic and business leaders from around the world meet at Enactus World Cup to share projects of entrepreneurial action and…

How Baby Category Is Impacted by these 3 Mega Trends

Author: 8th and Walton

Walmart has made great strides in recent months to elevate the Baby category. We’ve seen changes such as increased signage, wooden floors, and special displays. On this special episode of Focus on Suppliers, we have invited several suppliers in the Baby category to share their experience and advice regarding these changes. Guest experts include: Kimberly-Clark – Drew Phillips “One of the…

Reach a New Demographic through Customization

Author: 8th and Walton

You have a stellar product or service. Every time you pull that sales report, it’s exciting to be knocking it out of the park in key demographics. But what about the areas where sales struggle? Growing your brand means growing sales across multiple demographics. The first step in taking your business to the next level is customization. For suppliers struggling to…

Suppliers: You Need to Create Experiences for Millennials

Author: 8th and Walton

  Don’t let memes and media reports fool you; Millennials may like their devices, but they love to engage with others. In fact, according to Jessica Hendrix of Saatchi & Saatchi X, eight out of every ten Millennials name an in-person activity or event as the best experience of their lives. Even more interesting is that Millennials are 78% more likely…