Tag Archives: Retail

mobile sales

How to Increase Your Sales to Millennials

Author: Lanie Petersen

All eyes in retail are on Millennials these days — and for good reason. This demographic is coming into its own, particularly when it comes to spending power. It’s important for suppliers and retailers alike to understand how this age group shops. Millennials Use Retail Apps Before and After Shopping If you only focus on sales to Millennials when they enter…

Valuable Advice from Social Media Sensations Sam + Nic

Author: 8th and Walton

Sam and Nic Chapman (sisters, makeup artists, and YouTube sensations) join Focus on Suppliers this week to discuss how social media is transforming the beauty industry. Sam + Nic provide fun and instructional videos through YouTube to compare products and to help makeup users learn how to pull off new techniques. The pair have more than 2 million followers with over 250 million…

This Unexpected Category Actually Drives Trips to the Store

Author: 8th and Walton

Changing values and shopping habits are driving change  — and growth — in retail. On this week’s special episode of Focus on Suppliers, experts discuss two categories undergoing a major transformation: PETS and BOOKS. Pets: A Trip-Driver According to retail expert, Kerry Bailey (Menasha), the pets category has seen dramatic change in the last ten years. Once a pit-stop for pet food…

Health Care Millennial

Millennials Take DIY Approach to Healthcare

Author: 8th and Walton

Analysts have long known that Millennials have DIY tendencies, so it’s perhaps no surprise to learn that this demographic often treats its own ailments. In a recent episode of Focus on Suppliers, Saatchi & Saatchi X’s Jessica Hendrix noted that 43% of Millennials use over-the-counter remedies. This age group is also the number one user of in-store clinic services. There are two…

How Baby Category Is Impacted by these 3 Mega Trends

Author: 8th and Walton

Walmart has made great strides in recent months to elevate the Baby category. We’ve seen changes such as increased signage, wooden floors, and special displays. On this special episode of Focus on Suppliers, we have invited several suppliers in the Baby category to share their experience and advice regarding these changes. Guest experts include: Kimberly-Clark – Drew Phillips “One of the…

Reach a New Demographic through Customization

Author: 8th and Walton

You have a stellar product or service. Every time you pull that sales report, it’s exciting to be knocking it out of the park in key demographics. But what about the areas where sales struggle? Growing your brand means growing sales across multiple demographics. The first step in taking your business to the next level is customization. For suppliers struggling to…

Suppliers: You Need to Create Experiences for Millennials

Author: 8th and Walton

  Don’t let memes and media reports fool you; Millennials may like their devices, but they love to engage with others. In fact, according to Jessica Hendrix of Saatchi & Saatchi X, eight out of every ten Millennials name an in-person activity or event as the best experience of their lives. Even more interesting is that Millennials are 78% more likely…

Moving to Another State? What You Need to Consider

Author: 8th and Walton

Suppliers often have the need to relocate. Sometimes it’s a business-driven decision; other times it’s a family-driven one. Moving to a new state opens up a number of legal considerations that aren’t immediately obvious to the average person. Thing is, if you don’t follow some basic steps to protect your family and your assets, as well as your business, you can…

Millennial Shopping

Millennials Like to Be the Expert

Author: 8th and Walton

Ever gone shopping with a Millennial? It can be an adventure, because they aren’t content to just grab a product off the shelf and toss it in the cart. Millennials want to know what they’re buying. So don’t be surprised if your shopping companion spends a lot of time reading product labels, checking out demos, or talking to store staff about…

The Benefit of Partnering with Entertainment Properties

Author: 8th and Walton

Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties. How can suppliers benefit by partnering with new releases? What does a “Big Bet” mean for studios, and how do they leverage strategic relationships with retailers to promote new properties? Plus — what are psychographics, and how do you incorporate those insights when building…