Tag Archives: Packaging

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Supply Chain Customization: Seasonal to Doorstep with Menasha

Author: Jarrod Davis

What exactly does it mean when we hear “yesterday’s supply chain just wasn’t built for today’s customer?” Suppliers understand the outdated supply chain part, but “today’s customer” can mean two things: First, there’s the shopper buying your product. Your product isn’t just facing them in a store aisle. They’re researching you online and asking for home delivery or curb-side pickup. Your…

Calling On Walmart? Plan Your Packaging Capacity Carefully

Author: Jarrod Davis

Congratulations! Walmart wants your item on their store shelves! Oh…now what? Before the official purchase order gets issued, the magic has to start happening behind the scenes immediately. How can a new supplier wisely plan packaging around any surprises that may happen before receiving the purchase order? On a recent episode of Focus on Suppliers, we spoke with Kerry Bailey, Director of Retail at…

Pretty Darn Quick (PDQ)

Author: Jarrod Davis

What Is “Pretty Darn Quick” in Retail? PDQ is an American acronym meaning “Pretty Darn Quick.” The term was made popular in Walmart stores as the early name for today’s Retail-Ready Packaging (RRP) or Shelf-Ready Packaging (SRP). The goal of the PDQ was to save time at the store level stocking shelves. PDQs are filled with supplier merchandise and designed to…

Retail-Ready Packaging (RRP)

Author: Jarrod Davis

What Is Retail-Ready Packaging? Retail-Ready Packaging (RRP), or Shelf-Ready Packaging, refers to a supplier’s product arriving at a retail store ready for immediate display. No unpacking is required. The shipping container, box, or pallet is designed to be taken from the truck, opened, and set directly on the shelf or salesfloor. Why RRP Is Important for the Retailer Major retailers are…

How to Partner for Your International Business Growth

Author: Jarrod Davis

I had a memorable conversation with a supplier earlier this year. We were meeting about his business, and he was explaining where his company shipped internationally. “The growth has been amazing,” he said. “Our products do really well in China, England…oh, and Canada. I keep forgetting Canada is international because they’re right there.” This conversation popped back into my head as…

How to Dress for Success . . . Not You! Your Products!

Author: Jarrod Davis

Retail analysts confirm that a consumer’s purchase decision is likely to change in-store. They plan, research, and make the trip, but may switch at the point of purchase. Leading factors that tempt a shopper to switch in the aisle include price, better information on a competing brand, or added value. All of this is communicated through the best salesperson for any…

How to Prepare for Retail-Ready Packaging

Author: Jarrod Davis

If you haven’t heard the latest 8th & Walton Conference Call podcast, it contains a rare gem. During my interview with Kerry Bailey, Director of Retail at Menasha Packaging, I almost fell out of my chair laughing. Who knew a conversation about Walmart’s retail-ready packaging initiative would tickle my funny bone? As we were wrapping up, I asked a fairly standard question.…

How to Conquer the Challenge of Retail-Ready Packaging

Author: Jarrod Davis

Walmart Suppliers have been asked to make many changes to processes over the last few years. From systems updates to On Time In Full, every new initiative goes back to the common goal: getting product to the customer efficiently. As Walmart works with suppliers to plan new modulars, retail ready packaging is becoming a driving force of improvement. Product arriving at…

How Important Is the Point of Purchase?

Author: Jarrod Davis

Online sales are growing and mobile shopping continues to get more convenient. Is brick and mortar (and the importance of point of purchase marketing) becoming obsolete? Not by a long shot, according to retail analysts. Recent studies point to factors supporting the need for traditional retail and grocery stores: Most shoppers admit to only researching online before purchasing in a store…

An Interesting Visit Behind the Scenes with Menasha

Author: Jarrod Davis

My favorite day of the workweek is Wednesday. At the 8th & Walton studios, Wednesday is when we tape our Focus on Suppliers broadcast. It’s exactly what you imagine: arranging notes, hot lights shining down on the set, laughing at blunders here and there, having a great time helping suppliers connect with others in the CPG community. As much fun as…