Tag Archives: omnichannel

5 Reasons Walmart Removes Items from Modular

Author: 8th and Walton

Anyone working for or with Walmart suppliers knows this scenario. An email from Walmart hits your inbox with news about the up-coming modular. After scrolling down a few paragraphs, you realize your items will NOT be included. How did this happen? You’ve been working with Walmart for years and didn’t see this coming. Were there indications your items were in danger…

The Online Marketplace: Confusion in a Promising New Frontier

Author: 8th and Walton

Many larger retailers are now allowing their suppliers to list and sell products on their websites directly through an online marketplace. When a sale is made, sometimes the supplier ships the products, and sometimes the retailer handles the fulfillment of the order. But always it is the retailer who collects the customer’s money. That’s where the confusion can start for many…

Use Content to Grow Online Sales

Author: 8th and Walton

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…

That First Impression: Grabbing Customers with Product Pages

Author: 8th and Walton

“You never get a second chance to make that first impression” is as true as it is cliché for the online customer. Today’s shoppers are educating themselves about your goods and services long before they see a friendly greeter at the door or colorful signs in the store window. With the ability to shop, compare and purchase without leaving home, dynamic…