Tag Archives: omni-shopper

How to Dress for Success . . . Not You! Your Products!

Author: Jarrod Davis

Retail analysts confirm that a consumer’s purchase decision is likely to change in-store. They plan, research, and make the trip, but may switch at the point of purchase. Leading factors that tempt a shopper to switch in the aisle include price, better information on a competing brand, or added value. All of this is communicated through the best salesperson for any…

How to Increase Sales With Online Content

Author: Jarrod Davis

Retailers focusing their efforts on today’s shoppers will sometimes place customers into two camps: the in-store customer and the online customer. While there are extremes on both sides, the majority of today’s shoppers are in the middle. What that means is the delivery methods of in-store and online are not competing with one another; they are actually complementing each other. Online…