Tag Archives: Menasha

personalization

Supply Chain Customization: Seasonal to Doorstep with Menasha

Author: Jarrod Davis

What exactly does it mean when we hear “yesterday’s supply chain just wasn’t built for today’s customer?” Suppliers understand the outdated supply chain part, but “today’s customer” can mean two things: First, there’s the shopper buying your product. Your product isn’t just facing them in a store aisle. They’re researching you online and asking for home delivery or curb-side pickup. Your…

Supply Chain: New Insight and Foresight from Menasha

Author: Jarrod Davis

Here’s the understatement of our time: Yesterday’s supply chain was not set up for today’s shopper. As a supplier, you may already realize that shoppers’ demands and technology’s evolution change so fast that your supply chain struggles to even keep up. It’s a challenge that Kerry Bailey, Director of Retail at Menasha, and his team help suppliers with each week. As…

Calling On Walmart? Plan Your Packaging Capacity Carefully

Author: Jarrod Davis

Congratulations! Walmart wants your item on their store shelves! Oh…now what? Before the official purchase order gets issued, the magic has to start happening behind the scenes immediately. How can a new supplier wisely plan packaging around any surprises that may happen before receiving the purchase order? On a recent episode of Focus on Suppliers, we spoke with Kerry Bailey, Director of Retail at…

How Important Is In-Store Signage in the Omni-Channel World?

Author: Jarrod Davis

It seems like the online retail pendulum has swung the other way in just a few years. At one time, retailers needed an internet presence to drive awareness and traffic to their brick and mortar stores. Today, there are more systems and operational procedures working in physical stores to drive more online transactions. One element that has to work even harder…

How to Partner for Your International Business Growth

Author: Jarrod Davis

I had a memorable conversation with a supplier earlier this year. We were meeting about his business, and he was explaining where his company shipped internationally. “The growth has been amazing,” he said. “Our products do really well in China, England…oh, and Canada. I keep forgetting Canada is international because they’re right there.” This conversation popped back into my head as…

How to Prepare for Retail-Ready Packaging

Author: Jarrod Davis

If you haven’t heard the latest 8th & Walton Conference Call podcast, it contains a rare gem. During my interview with Kerry Bailey, Director of Retail at Menasha Packaging, I almost fell out of my chair laughing. Who knew a conversation about Walmart’s retail-ready packaging initiative would tickle my funny bone? As we were wrapping up, I asked a fairly standard question.…

How to Conquer the Challenge of Retail-Ready Packaging

Author: Jarrod Davis

Walmart Suppliers have been asked to make many changes to processes over the last few years. From systems updates to On Time In Full, every new initiative goes back to the common goal: getting product to the customer efficiently. As Walmart works with suppliers to plan new modulars, retail ready packaging is becoming a driving force of improvement. Product arriving at…

An Interesting Visit Behind the Scenes with Menasha

Author: Jarrod Davis

My favorite day of the workweek is Wednesday. At the 8th & Walton studios, Wednesday is when we tape our Focus on Suppliers broadcast. It’s exactly what you imagine: arranging notes, hot lights shining down on the set, laughing at blunders here and there, having a great time helping suppliers connect with others in the CPG community. As much fun as…

Walking the Store with Menasha – Part 1

Author: Marie Clapper

Packaging and Displays Within a Store By Marie Clapper Perhaps Kerry Bailey (Menasha Packaging and Displays) has never before been compared to Aristotle. But going on a store walk-through with him reminded me of the Peripatetic School credited to that philosopher. The name came from Aristotle’s alleged habit of walking while teaching. And that is just what happened as Kerry and I…