Tag Archives: media

Don’t Use Old Data to Power New Media!

Author: 8th and Walton

What does the average American do for 11 hours a day? Exactly what you’re doing right now: interacting with some form of media. Reading articles, watching TV or online videos, listening to podcasts and radio, scanning social posts, and much more. Most of us spend our day (for business and pleasure) engrossed in media. The interesting thing for suppliers and retailers…

Click and Mortar? Maximize Stores for Digital Growth

Author: Jarrod Davis

At any given moment in retail, these questions are being asked in the weekly marketing meeting: “What are the numbers on our last digital campaign?” “Wait, are those impressions or click-throughs?” “How much time are they spending on the site once they click? They are clicking, right?” Jessica Hendrix, CEO of Saatchi & Saatchi X, makes an intriguing observation about driving…

In the Market for Better Marketing?

Author: Jarrod Davis

“What’s our marketing budget?” “Who’s our audience?” “Is this worth our dollars?” “Is that font appealing to millennials?” After five minutes in any marketing meeting, you’ll hear every question from budget to background to shade of blue! Jessica Hendrix (CEO of Saatchi & Saatchi X) and team help clients with these decisions each week. One question they tackle for any messaging…