Tag Archives: marketing

Don’t Use Old Data to Power New Media!

Author: 8th and Walton

What does the average American do for 11 hours a day? Exactly what you’re doing right now: interacting with some form of media. Reading articles, watching TV or online videos, listening to podcasts and radio, scanning social posts, and much more. Most of us spend our day (for business and pleasure) engrossed in media. The interesting thing for suppliers and retailers…

Where Should Brands Focus in the War with Private Label?

Author: Jarrod Davis

“Fewer and fewer online searches contain brand names, because most shoppers no longer believe brand names equate to quality.” That’s how Jessica Hendrix, CEO of Saatchi & Saatchi X, began a very interesting segment on a recent episode of Focus on Suppliers. In the game of big brand versus private label, many analysts and marketing firms point to the predictable solution: if…

What Is Digital First Marketing? Community Coffee Tries Innovative Launch

Author: Jarrod Davis

(Editor’s note: Have questions about launching your products in Walmart, Sam’s Club, or online? Click here and learn how we can make the process smooth for you!) Innovation is happening every day in retail. However, the focus for some companies is not just on new product offerings or supply chain. Companies like Community Coffee are taking an innovative approach to launching…

Are Niche Brands Killing the Big Names?

Author: Jarrod Davis

“We’ve all heard niche brands are eroding premium brand share. But maybe the best way to beat them is to join them.” That’s Jessica Hendrix, CEO of Saatchi & Saatchi X, explaining a marketing solution being implemented by large brands. The problem they’re trying to solve is simply connecting to the changing shopper. More shoppers browsing the aisles and surfing web pages…

Click and Mortar? Maximize Stores for Digital Growth

Author: Jarrod Davis

At any given moment in retail, these questions are being asked in the weekly marketing meeting: “What are the numbers on our last digital campaign?” “Wait, are those impressions or click-throughs?” “How much time are they spending on the site once they click? They are clicking, right?” Jessica Hendrix, CEO of Saatchi & Saatchi X, makes an intriguing observation about driving…

How is Online Retail Really Impacting Brick-and-Mortar?

Author: Jarrod Davis

Retail news headlines have been a mixed-bag for brick-and-mortar during the first quarter. From cutting back headcount to closing store locations, big names and small businesses alike are fighting to stay relevant. The casual observer would jump to an obvious conclusion: online shopping is killing in-store traffic. However, experienced marketing analysts point to a different shift in today’s customer. Jessica Hendrix,…

Meeting With Walmart? Know Your Marketing Plan

Author: Jarrod Davis

You may be a Walmart Supplier preparing for your next line review. You may be a new supplier getting ready for your first big meeting with the Walmart buying team. In either case, part of telling your story relies on how well you’ve prepared your marketing plan. Doing this research for a meeting with the world’s largest retailer can seem like…

Your Marketing Is Good, But Is It Relevant?

Author: Jarrod Davis

We’re weeks away from the busiest shopping season of the year. It’s the time when marketers get to show off some of their best work to promote brands, services, and new products for the holidays. That “best work” hits consumers from every marketing angle to grab their attention: Radio/TV commercials Digital ads, banners, influencers, and pop-up messaging In-store signage, displays, and…

Success Behind the Scenes with WorkPlace Impact

Author: Jarrod Davis

There are two ways to learn about a company’s business practices: spend hours online doing research or have a conversation with the founder. I’ve had the chance to do both with WorkPlace Impact (WPI), and the latter is much more fun! President of WPI Tim McCarthy was a recent guest on the 8th & Walton Conference Call podcast. I was really looking…

How Retailtainment Is Killing Your Profit

Author: Jarrod Davis

Retailtainment has been a brick and mortar buzz word for decades. If a competitor met your price and great service, the next step was to give that customer a unique experience in the store. Entertainment in retail was born! Fast forward to 2017. The retail landscape has changed along with the average consumer. While Retailtainment has its place, too much focus on having a…