Tag Archives: IRI Worldwide

Don’t Use Old Data to Power New Media!

Author: 8th and Walton

What does the average American do for 11 hours a day? Exactly what you’re doing right now: interacting with some form of media. Reading articles, watching TV or online videos, listening to podcasts and radio, scanning social posts, and much more. Most of us spend our day (for business and pleasure) engrossed in media. The interesting thing for suppliers and retailers…

IRI Brings ‘New Big Data’ Into One Platform

Author: Jarrod Davis

As a supplier or retailer, every decision comes down to the data you pull each week. While we hear a lot about innovation based on what we learn from data, few companies are trying to innovate the data itself. That’s where IRI enters the picture. We recently sat down with Michael Ellgass, Executive Vice President of Technology and Retail Media Platforms…

The Best Channels for Candy and Snacks

Author: 8th and Walton

We have several outstanding guests on this week’s special episode of Focus on Suppliers! IRI Worldwide kicks off our Candy and Snacks special with the latest trends in these categories. Greg Chandler, Executive Vice President, also talks about what is driving the growth in these categories and which channels are having the greatest impact. Bazooka Candy Brands shares advice on selling…