Tag Archives: focus on suppliers

Meeting With Walmart? Know Your Marketing Plan

Author: Jarrod Davis

You may be a Walmart Supplier preparing for your next line review. You may be a new supplier getting ready for your first big meeting with the Walmart buying team. In either case, part of telling your story relies on how well you’ve prepared your marketing plan. Doing this research for a meeting with the world’s largest retailer can seem like…

The Importance of Safety in Your Holiday Planning

Author: Jarrod Davis

Holiday shopping season is one of the most exciting times in retail. Amidst the sales and door-busting deals, your customers’ safety should be a priority in seasonal planning. Eric White is an Account Executive for Tyco Integrated Security, and was a recent guest on Focus on Suppliers. We had the chance to sit down with him and discuss protecting customers, product…

How to Dress for Success . . . Not You! Your Products!

Author: Jarrod Davis

Retail analysts confirm that a consumer’s purchase decision is likely to change in-store. They plan, research, and make the trip, but may switch at the point of purchase. Leading factors that tempt a shopper to switch in the aisle include price, better information on a competing brand, or added value. All of this is communicated through the best salesperson for any…

4 Big Issues with On Time In Full (OTIF)

Author: Jarrod Davis

Many questions still loom around Walmart’s introduction of On Time In Full (OTIF) guidelines for suppliers. While strict adherence to OTIF won’t go into effect until August 2017, strategic companies are working to improve their replenishment processes now. To shed some light on the new expectations, Colby Beland, VP of Sales and Marketing for CaseStack, clarified some of the common issues…

Simple Step to Big Growth: Powerful Mentoring

Author: Jarrod Davis

If you’ve ever tuned in to Focus on Suppliers, you know the mission of the show. We talk with business leaders about best practices, case studies, and how to overcome challenges that other suppliers may face. However, the show we aired on February 18 was a little different, and it’s my favorite show to date. We personalized it just for you and…

An Interesting Visit Behind the Scenes with Menasha

Author: Jarrod Davis

My favorite day of the workweek is Wednesday. At the 8th & Walton studios, Wednesday is when we tape our Focus on Suppliers broadcast. It’s exactly what you imagine: arranging notes, hot lights shining down on the set, laughing at blunders here and there, having a great time helping suppliers connect with others in the CPG community. As much fun as…

Catering to the Millennial Sweet Tooth

Author: 8th and Walton

While dentists and nutritionists have long cautioned against the consumption of sugary treats, Millennials seem to be blithely ignoring these warnings. As it turns out, this age group loves candy, resulting in significant sales growth for candy manufacturers. Saatchi & Saatchi X’s Jessica Hendrix made this point on Focus on Suppliers recently when she spoke about the popularity of Skittles among…