Tag Archives: excel displays and packaging

A Welcome Obstacle on the Path to Purchase

Author: Jarrod Davis

Retail analysts pour over hours of consumer data each week. They’re watching us: how we shop, what we buy, where we browse, and all the details in between! Analyzing the shopper to improve sales is nothing new. However, one of our shopping habits that has expanded in recent years is the path to purchase. As consumers, we take various paths to…

How Important Is the Point of Purchase?

Author: Jarrod Davis

Online sales are growing and mobile shopping continues to get more convenient. Is brick and mortar (and the importance of point of purchase marketing) becoming obsolete? Not by a long shot, according to retail analysts. Recent studies point to factors supporting the need for traditional retail and grocery stores: Most shoppers admit to only researching online before purchasing in a store…