Tag Archives: ecommerce

personalization

Supply Chain Customization: Seasonal to Doorstep with Menasha

Author: Jarrod Davis

What exactly does it mean when we hear “yesterday’s supply chain just wasn’t built for today’s customer?” Suppliers understand the outdated supply chain part, but “today’s customer” can mean two things: First, there’s the shopper buying your product. Your product isn’t just facing them in a store aisle. They’re researching you online and asking for home delivery or curb-side pickup. Your…

Where Can You See the Future of Retail?

Author: Jarrod Davis

The retail landscape is changing fast. Whether it’s adjusting to the latest technology or keeping up with new customer demands, knowing the trends is the only way to stay ahead of the new challenges. To give suppliers and retailers a look at where the industry is heading, the Walton College of Business at the University of Arkansas is hosting a Trends…

The Online Marketplace: Confusion in a Promising New Frontier

Author: 8th and Walton

Many larger retailers are now allowing their suppliers to list and sell products on their websites directly through an online marketplace. When a sale is made, sometimes the supplier ships the products, and sometimes the retailer handles the fulfillment of the order. But always it is the retailer who collects the customer’s money. That’s where the confusion can start for many…

A Game-Changer for Brands: Rich Product Content That Drives Conversions

Author: Brandie Neagles

Suppliers striving to maintain product brand integrity should get to know the Webcollage platform. Its simplicity in uploading product stories, images, videos, and other elements makes it easy to establish a consistent brand across all retail websites. What’s interesting about Webcollage as a company is how it evolved to meet the changing needs of its clients as online businesses flourished. Chris…

OPAL: Complete Drop-ship Order Automation

Author: Brandie Neagles

“Spending more than 60 seconds to process and fulfill one order?” All online purchasing has a simplistic interface: point, click, pay, wait for delivery. A customer shopping from home or a retailer ordering for select business units can glide through a warehouse full of inventory in minutes. It only takes a few fun clicks for online shoppers to get goods ordered.…

Use Content to Grow Online Sales

Author: Brandie Neagles

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…

That First Impression: Grabbing Customers with Product Pages

Author: Brandie Neagles

“You never get a second chance to make that first impression” is as true as it is cliché for the online customer. Today’s shoppers are educating themselves about your goods and services long before they see a friendly greeter at the door or colorful signs in the store window. With the ability to shop, compare and purchase without leaving home, dynamic…

Highlights of ’16 Housewares Show

Author: Brandie Neagles

The Annual International Home and Housewares Show at Chicago’s McCormick Place just ended. From Saturday, March 5, through Tuesday, March 8, its 2100 exhibits were seen by over 61,000, including 23,000 buyers. Ron Tiarks, SVP at 8th & Walton, comments on this year’s show:   General impression — This year’s show was typical in its traffic. The flow was consistent and very…