Tag Archives: ecommerce

personalization

Supply Chain Customization: Seasonal to Doorstep with Menasha

Author: Jarrod Davis

What exactly does it mean when we hear “yesterday’s supply chain just wasn’t built for today’s customer?” Suppliers understand the outdated supply chain part, but “today’s customer” can mean two things: First, there’s the shopper buying your product. Your product isn’t just facing them in a store aisle. They’re researching you online and asking for home delivery or curb-side pickup. Your…

The Online Marketplace: Confusion in a Promising New Frontier

Author: 8th and Walton

Many larger retailers are now allowing their suppliers to list and sell products on their websites directly through an online marketplace. When a sale is made, sometimes the supplier ships the products, and sometimes the retailer handles the fulfillment of the order. But always it is the retailer who collects the customer’s money. That’s where the confusion can start for many…

A Game-Changer for Brands: Rich Product Content That Drives Conversions

Author: 8th and Walton

Suppliers striving to maintain product brand integrity should get to know the Webcollage platform. Its simplicity in uploading product stories, images, videos, and other elements makes it easy to establish a consistent brand across all retail websites. What’s interesting about Webcollage as a company is how it evolved to meet the changing needs of its clients as online businesses flourished. Chris…

Use Content to Grow Online Sales

Author: 8th and Walton

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…

That First Impression: Grabbing Customers with Product Pages

Author: 8th and Walton

“You never get a second chance to make that first impression” is as true as it is cliché for the online customer. Today’s shoppers are educating themselves about your goods and services long before they see a friendly greeter at the door or colorful signs in the store window. With the ability to shop, compare and purchase without leaving home, dynamic…