Tag Archives: customer insights

How to Dress for Success . . . Not You! Your Products!

Author: Jarrod Davis

Retail analysts confirm that a consumer’s purchase decision is likely to change in-store. They plan, research, and make the trip, but may switch at the point of purchase. Leading factors that tempt a shopper to switch in the aisle include price, better information on a competing brand, or added value. All of this is communicated through the best salesperson for any…