Tag Archives: brands

Where Should Brands Focus in the War with Private Label?

Author: Jarrod Davis

“Fewer and fewer online searches contain brand names, because most shoppers no longer believe brand names equate to quality.” That’s how Jessica Hendrix, CEO of Saatchi & Saatchi X, began a very interesting segment on a recent episode of Focus on Suppliers. In the game of big brand versus private label, many analysts and marketing firms point to the predictable solution: if…