Tag Archives: brand

Where Should Brands Focus in the War with Private Label?

Author: Jarrod Davis

“Fewer and fewer online searches contain brand names, because most shoppers no longer believe brand names equate to quality.” That’s how Jessica Hendrix, CEO of Saatchi & Saatchi X, began a very interesting segment on a recent episode of Focus on Suppliers. In the game of big brand versus private label, many analysts and marketing firms point to the predictable solution: if…

Are Niche Brands Killing the Big Names?

Author: Jarrod Davis

“We’ve all heard niche brands are eroding premium brand share. But maybe the best way to beat them is to join them.” That’s Jessica Hendrix, CEO of Saatchi & Saatchi X, explaining a marketing solution being implemented by large brands. The problem they’re trying to solve is simply connecting to the changing shopper. More shoppers browsing the aisles and surfing web pages…

Brands Fighting Private Label in the Retail War

Author: Jarrod Davis

Analysts point to many factors contributing to the growing popularity of private label products: Lower prices in uncertain economic times Consumers seeking more choices Millennials distrust of brand messaging Whereas private label products were once a nice alternative for the customer, they are now a major focus for large retailers. Major retailers are building their corporate brand on the shoulders of…

How Important Is the Point of Purchase?

Author: Jarrod Davis

Online sales are growing and mobile shopping continues to get more convenient. Is brick and mortar (and the importance of point of purchase marketing) becoming obsolete? Not by a long shot, according to retail analysts. Recent studies point to factors supporting the need for traditional retail and grocery stores: Most shoppers admit to only researching online before purchasing in a store…

A Game-Changer for Brands: Rich Product Content That Drives Conversions

Author: 8th and Walton

Suppliers striving to maintain product brand integrity should get to know the Webcollage platform. Its simplicity in uploading product stories, images, videos, and other elements makes it easy to establish a consistent brand across all retail websites. What’s interesting about Webcollage as a company is how it evolved to meet the changing needs of its clients as online businesses flourished. Chris…