Category Archives: Walmart News

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Jarratt Industries Does It Again

Author: 8th and Walton

https://youtu.be/krjeA9mmMFc Jarratt Industries, makers of the Taco Plate, had another win at this month’s Made in the USA Open Call. Walmart’s Made in the USA event is becoming an annual tradition as Walmart works to keep their promise of increasing American-made products in Walmart stores by $250 billion. Walmart has also supported suppliers in many ways, from matchmaking suppliers with American…

The Average Walmart Shopper?

Author: 8th and Walton

Walmart is one of the most customer-centric companies around, and all smart suppliers know not only their customers, but also their Walmart customers. Kantar Retail conducted a survey of 4,000 shoppers and came up with a persona for the average Walmart shopper, according to a new report from Business Insider. She’s a 50 year old white woman with a household income…

Walmart and Corporate Responsibility

Author: 8th and Walton

Ad Week suggested recently that Walmart is “trying to brand itself as socially conscious.” The article referenced to a number of initiatives Walmart has taken on this year. But they missed a few. Not only this year, but in previous years as well. Look at these indications of Walmart’s corporate responsibility: Training one million women in factories and farms around the…

Walmart Gives Up on Wind Energy?

Author: 8th and Walton

Walmart had three small wind power installations in three different store parking lots, but one has now been removed. The 12 turbines at a Worcester, Massachusetts, Walmart Supercenter were in place for five years. Walmart says they’ll be reviewing data from those five years to see what can be learned. Some commenters are claiming that Walmart will be giving up on…

Walmart Moms

Author: 8th and Walton

Once you have your brand established in social media, it’s time to look for more options, and one of the most effective for CPG companies is brand ambassador activation or influencer marketing. Whatever you call it, you’re talking about lining up other people to post for you on their blogs or on social media platforms. Walmart does this with a program…

Walmart Recommits to EDLC/EDLP

Author: 8th and Walton

EDLP doesn’t work for all retailers. J.C. Penney tried it and had to go back to the promotional model, and the average local grocer can see from running the numbers that they can’t compete on price. But Walmart’s Year Beginning Meeting presented a clear message: EDLC and EDLP are where it’s at for Walmart. Walmart, the largest retailer in the world,…

Walmart Implements New Food Safety Requirements

Author: 8th and Walton

Walmart’s poultry suppliers have until June of 2016 to meet new poultry safety standards. Walmart is working with the U.S. Centers for Disease Control and Prevention (CDC) to reduce contamination of chicken sold in Walmart stores. Walmart poultry suppliers, and all other Walmart food suppliers, already must meet stringent food safety requirements. Global Food Safety Initiative (GFSI) standards are currently in…

The Spread of Walmart

Author: 8th and Walton

Walmart’s annual revenue is larger than the Gross Domestic Product of Switzerland — and Norway, and 155 other countries. Walmart is one of the largest private employers in the world, and the largest company in the world by revenue. With 11,000 stores (counting all retail units) and more than 2.2 million associates, Walmart is a retail behemoth. It all started with…

Sam Walton’s Rules of Business

Author: 8th and Walton

We’re celebrating Walmart heritage this week, and nothing is more central to that heritage than Sam Walton, the founder of the Walmart empire. Sam Walton had ten rules for business: ten things he believed were the basis of running a successful business, and he shared them in his book, Sam Walton, Made in America: My Story. Sam’s 10 Rules for Building…

Walmart Takes on GameStop

Author: 8th and Walton

Walmart has been swapping giftcards for used video games, and now they’ve amassed the inventory of pre-owned games they need to step firmly into the game exchange business. The used video game market hit $1.6 billion last year, and Texas-based GameStop dominates that industry. They’ve outlasted attempts from other big players, including Target and Amazon, to step into the space. For…