Analytics vs. Market Research
Have you heard that Facebook is no longer popular with teens? That Millennials aren’t brand loyal? That Hispanic shoppers buy more fresh produce? These important insights have all been reported...
READ MOREResources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
Have you heard that Facebook is no longer popular with teens? That Millennials aren’t brand loyal? That Hispanic shoppers buy more fresh produce? These important insights have all been reported...
READ MOREPurchasing a product or service from a business for the first time can require a certain degree of risk evaluation. The consumer who is comparing quality and pricing with competing products and...
READ MOREThe Doing Business in Bentonville speaker series will present Greg Chandler, Senior Marketing Director – Customer Engagement for Walmart, speaking on “Walmart Mobile Retail – How...
READ MOREWalmart is one of the most customer-centric companies around, and all smart suppliers know not only their customers, but also their Walmart customers. Kantar Retail conducted a survey of 4,000...
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