Reach Millennials Through Sampling
In-store sampling is a familiar – and generally successful – strategy used by food retailers to introduce new products and to boost sales of existing brands. As Saatchi & Saatchi X’s...
READ MOREResources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
In-store sampling is a familiar – and generally successful – strategy used by food retailers to introduce new products and to boost sales of existing brands. As Saatchi & Saatchi X’s...
READ MOREI am most fulfilled when negotiating price adjustments with a buyer… said no account manager ever. Are you ever there? Where partnering conversations spiral into contentious negotiations You walk...
READ MOREStephanie Parrish, support team lead at Bentonville-based Brown Sales & Distribution, LLC, a multi-vendor support group, is the moderator of the NWA Walmart Supplier Support Group on Facebook,...
READ MOREOne of the key tenets of success in a business relationship with Walmart is Every Day Low Cost (EDLC), which drives Every Day Low Price (EDLP). One of the toughest areas in which to predict and...
READ MOREJeff Clapper, Chairman & CEO of 8th & Walton, has been selected for the Northwest Arkansas Business Journal’s annual list of 40 outstanding individuals under 40. The 40 Under 40 slate...
READ MOREHave you joined the Northwest Arkansas Walmart Suppliers Support Group? This is a closed Facebook group, so you must apply to join, but the administrator of the group is very quick to respond....
READ MOREThe supplier community is facing renewed pressure as Foran works to bring Walmart “back to its roots.” Back to basics may be a good thing, but it is certainly putting pressure on...
READ MOREIt has been a tradition with Walmart suppliers for decades: Monday morning, you print out the report you set up to run on Sunday night, cleverly beating the information traffic jam. Except that this...
READ MORERS – Responsible Sourcing This one is actually a little bit tricky. On the one hand, Walmart is seriously committed to responsible sourcing, and suppliers must also be committed, or risk real...
READ MORELast week Jeff Clapper of 8th & Walton was among a small group of supplier community leaders with whom Mike Duke to shared his thoughts on what makes a great leader. Mr. Duke’s three keys...
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