Category Archives: Uncategorized

Walking the Store with Menasha – Part 2

Author: Marie Clapper

Displays and Packaging Basics By Marie Clapper Going on a Sam’s Club walk-through with Kerry Bailey, Senior Director, Walmart and Sam’s Club Global Support Team, Menasha Display and Packaging, turned out to be an eye-opening lesson. Yes, of course, I was familiar with retail in-store displays — but there were details I had never really noticed. As we walked and talked,…

What Suppliers Need to Know About Walmart’s MABD Expectations

Author: 8th and Walton

Are you prepared to meet Walmart’s MABD expectations? This is the question CaseStack, the industry leader in collaborative retail consolidation programs, supply chain management, and integrated warehousing services, is asking CPG suppliers to Walmart. Colby Beland, Vice-President Sales and Marketing for CaseStack, was interviewed on Focus on Suppliers, the television show dedicated to helping Walmart suppliers. During the conversation, he stated…

How to Utilize Mobile to Engage with Millennials

Author: 8th and Walton

Most of us know that Millennials are rather attached to their mobile devices. They use them throughout the day for communication, to play games, to check information, and to shop. What may surprise you is that is an astounding 91% of Millennials use their devices for shopping. On a recent episode of Focus on Suppliers, Jessica Hendrix of Saatchi & Saatchi X explained…

A Game-Changer for Brands: Rich Product Content That Drives Conversions

Author: 8th and Walton

Suppliers striving to maintain product brand integrity should get to know the Webcollage platform. Its simplicity in uploading product stories, images, videos, and other elements makes it easy to establish a consistent brand across all retail websites. What’s interesting about Webcollage as a company is how it evolved to meet the changing needs of its clients as online businesses flourished. Chris…

Millennial Minute: How Important Are Sustainable Footprints?

Author: 8th and Walton

When marketing to Millennials and Generation Z, consider your sustainability promise. What it contains can make the difference between a successful effort and a dud. On the April 23rd, 2016 episode of Focus on Suppliers, Jessica Hendrix, CEO of Saatchi & Saatchi X, offered a Millennial Minute on the purchasing decisions of Millennials. It turns out that this socially-conscious demographic pays…

How to Incorporate Rich Content to Succeed With Walmart

Author: 8th and Walton

With the June 1st deadline approaching, Walmart’s Store Assortment Online (SAO) Initiative is top of mind for suppliers. The goal is to get your items online, incorporate new required attributes, and deliver rich content (short and long descriptions, high quality photos, etc). The purpose of this initiative is to drive sales by providing a seamless omni-channel experience for Walmart shoppers. Why the SAO…

Managing Your DUNS Score with Credibility Concierge

Author: 8th and Walton

  Supplier executives and owners wear a lot of hats. Sometimes too many. Overseeing a business is always tough work, but growth phases can be particularly challenging. Still, times of growth are windows of opportunity that can’t be left unattended. This is particularly true of your company’s credit rating: Suppliers and lenders are going to pay attention to your DUNS Score,…

Webinar Spells Out Walmart Label Requirements

Author: 8th and Walton

A new webinar from 8th & Walton is aimed at keeping Walmart suppliers from having to ask, “That store has plenty of product on-hand. Why are we seeing zero sales?” The answer is usually the same: The product arrived, was checked in, then got misplaced or lost in the back of the store. Walmart has focused on the issue of backroom product…

How Much Does Your D-U-N-S Number Matter?

Author: 8th and Walton

So you’ve done your research and decided that it’s a good idea to be proactive in developing your DUNS score. You’ve established your number, signed up for CreditSignal®, and monitor your reports daily. You also report your business transactions each month. Your D&B D-U-N-S Number is looking good. You know that any day now, you’ll get noticed by other businesses, establish…

Millennial Buying Power

Author: 8th and Walton

What do Millennials want? One thing for sure, according to Jessica Hendrix of Saatchi & Saatchi X, they want one-stop shopping. That explains why Millennials like Walmart, and why Walmart ranks as the most preferred retail location for shoppers 24 years of age and younger. “While that might come as a little bit of a surprise,” she explained in a recent Focus on…