Category Archives: Supplier Development

Are Niche Brands Killing the Big Names?

Author: Jarrod Davis

“We’ve all heard niche brands are eroding premium brand share. But maybe the best way to beat them is to join them.” That’s Jessica Hendrix, CEO of Saatchi & Saatchi X, explaining a marketing solution being implemented by large brands. The problem they’re trying to solve is simply connecting to the changing shopper. More shoppers browsing the aisles and surfing web pages…

Walmart Merchandising

How to Choose a Merchandising Service Provider

Author: Marie Clapper

On July 18, Walmart announced it had selected five merchandising service providers to conduct all in-store merchandising for all suppliers (except those sending their own staffs into the stores). The purpose of narrowing the number of merchandising service providers is to improve operating procedures in stores, costs associated with merchandising labor, and all in-store activities. Starting Feb. 2, 2018, Anderson Merchandisers,…

Dun & Bradstreet Offers Free Credit Reports After Brexit

Author: 8th and Walton

The recent referendum in the United Kingdom came as a shock to many people. Government and business leaders found themselves unprepared for the reality of the UK leaving the European Union in two years. The shock was felt all over the world, in fact, as financial markets dropped among all the uncertainty. Business owners, in particular, may have significant concerns about…

Managing the Omni-Channel Experience

Author: 8th and Walton

  The omni-channel consumer is shaping the future of retail. 80% of shoppers check prices online, a third of them using smartphones or other mobile devices while inside the brick-and-mortar store. The line between online and offline shopping has become so blurred that Macy’s, an early leader in omni-channel merchandising, now refers to itself as an “omni-channel retail organization operating stores…

How to Be a S.M.A.R.T. Supplier in 2016

Author: 8th and Walton

Now that the holidays are over, it’s back to business as usual. To get your year off to the right start, let’s talk about S.M.A.R.T. goals. While New Year’s resolutions get buried in your facebook feed, S.M.A.R.T. goals will drive you to accomplish your objectives. When outlining your goals for 2016, it is critical that you apply each of these 5…

Lack of Trust…a Hidden Tax on Your Business: 5 Best Practices for Building Trust With Walmart — Guest Post

Author: Lanie Petersen

In an EDLC, EDLP model, there’s absolutely no room for hidden fees and excess costs. That’s why Stephen M. R. Covey’s analogy in his best-selling book, Speed of Trust, resonates so strongly. Covey says that a lack of trust is like a hidden tax on your business relationship, adding delay and cost to every deal. And somebody has to pay for it. In…

Get on the Soapbox

Author: 8th and Walton

Suppliers often struggle to implement influencer marketing, even though activating brand ambassadors can be very effective and is becoming increasingly popular. Many companies simply don’t know where to start! Influencer marketing can be a source of valuable data, but Bethany Stephens of Soapbox says that sometimes suppliers who have just jumped into that pool feel like they’re “drowning in data.” The…

Menasha Talks In-store Technology

Author: 8th and Walton

https://youtu.be/-ZWgaUY9atU?t=20m58s 90% of all shoppers in physical stores are carrying a smartphone, and more than 73% use that phone as a shopping assistant. “Smart displays offer us a platform to talk to that shopper and deliver content,” says Kerry Bailey of Measha. “It’s part of that digital strategy that suppliers are now beginning to grasp hold of as they plan for…

Retail Link Monday Morning Report

Author: 8th and Walton

It’s Monday morning — so how is your Walmart business doing? A Monday Morning Report lets you answer that question with confidence. But if your Monday morning report is an Excel file with hundreds of lines, you won’t be able to formulate that answer quickly and confidently and head into your week with confidence. You need a dashboard showing the most…

Big Data or Your Data?

Author: 8th and Walton

One of the great benefits of working with Walmart is Retail Link, the proprietary software that lets suppliers see just what’s happening with their sales in every store where their products are found. Larger suppliers may also use enterprise level market data reports or custom market research. Knowing what shopping trends look like beyond your own sales can be enlightening, but…