Category Archives: Marketing & Promotion

Why Should I Invest in a Free Sampling Campaign?

Author: Jarrod Davis

The year is flying by fast. How are sales this week? If your meetings lately have ended with the phrase, “Well, we’ll make it up in the fourth quarter,” it may be time for some fresh ideas! In fact, reviving your consumer base and drawing in new dollars may be as simple as a free sampling campaign. Does “free sampling” sound…

How Retailtainment Is Killing Your Profit

Author: Jarrod Davis

Retailtainment has been a brick and mortar buzz word for decades. If a competitor met your price and great service, the next step was to give that customer a unique experience in the store. Entertainment in retail was born! Fast forward to 2017. The retail landscape has changed along with the average consumer. While Retailtainment has its place, too much focus on having a…

Powerful Marketing, or Feeling Lost in the Shuffle?

Author: Jarrod Davis

Your product or services are absolutely top-notch. Now it’s time to tell the world; in other words, it’s time for a marketing campaign. If you’re not a marketer at heart, sitting in those meetings can be grueling. Most of us have the same thoughts during a typical marketing presentation: “This person is way too happy.” “Does she know I don’t know…

Walking the Store with Menasha – Part 1

Author: Marie Clapper

Packaging and Displays Within a Store By Marie Clapper Perhaps Kerry Bailey (Menasha Packaging and Displays) has never before been compared to Aristotle. But going on a store walk-through with him reminded me of the Peripatetic School credited to that philosopher. The name came from Aristotle’s alleged habit of walking while teaching. And that is just what happened as Kerry and I…

How to Utilize Mobile to Engage with Millennials

Author: 8th and Walton

Most of us know that Millennials are rather attached to their mobile devices. They use them throughout the day for communication, to play games, to check information, and to shop. What may surprise you is that is an astounding 91% of Millennials use their devices for shopping. On a recent episode of Focus on Suppliers, Jessica Hendrix of Saatchi & Saatchi X explained…

Mobile Solutions Boost Visibility and Results

Author: 8th and Walton

Molly Glover Gallatin, VP of Marketing, Gigwalk Your company has invested huge amounts of time and money in new product introductions and marketing and promotional programs. But you don’t have a clear view into what’s happening at the store level. As a result, you find out about problems like out-of-stocks, missing shelf tags and poor display execution too late to fix…

Use Content to Grow Online Sales

Author: 8th and Walton

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…

That First Impression: Grabbing Customers with Product Pages

Author: 8th and Walton

“You never get a second chance to make that first impression” is as true as it is cliché for the online customer. Today’s shoppers are educating themselves about your goods and services long before they see a friendly greeter at the door or colorful signs in the store window. With the ability to shop, compare and purchase without leaving home, dynamic…

Managing the Omni-Channel Experience

Author: 8th and Walton

  The omni-channel consumer is shaping the future of retail. 80% of shoppers check prices online, a third of them using smartphones or other mobile devices while inside the brick-and-mortar store. The line between online and offline shopping has become so blurred that Macy’s, an early leader in omni-channel merchandising, now refers to itself as an “omni-channel retail organization operating stores…

The Average Walmart Shopper?

Author: 8th and Walton

Walmart is one of the most customer-centric companies around, and all smart suppliers know not only their customers, but also their Walmart customers. Kantar Retail conducted a survey of 4,000 shoppers and came up with a persona for the average Walmart shopper, according to a new report from Business Insider. She’s a 50 year old white woman with a household income…