Category Archives: Millennials

How to Increase Sales With Online Content

Author: Jarrod Davis

Retailers focusing their efforts on today’s shoppers will sometimes place customers into two camps: the in-store customer and the online customer. While there are extremes on both sides, the majority of today’s shoppers are in the middle. What that means is the delivery methods of in-store and online are not competing with one another; they are actually complementing each other. Online…

In the Market for Better Marketing?

Author: Jarrod Davis

“What’s our marketing budget?” “Who’s our audience?” “Is this worth our dollars?” “Is that font appealing to millennials?” After five minutes in any marketing meeting, you’ll hear every question from budget to background to shade of blue! Jessica Hendrix (CEO of Saatchi & Saatchi X) and team help clients with these decisions each week. One question they tackle for any messaging…

No Free Time? Employees Surf for Deals on the Clock

Author: Jarrod Davis

Most of us in the workplace have the same routine each night. After a long day at the office, we sit down to a late dinner with a familiar place setting: plate, silverware, napkin, smartphone. Staying connected and working after hours is becoming the rule over the exception, but a healthy work/life balance still finds a way. Recent studies show as…

mobile sales

How to Increase Your Sales to Millennials

Author: Lanie Petersen

All eyes in retail are on Millennials these days — and for good reason. This demographic is coming into its own, particularly when it comes to spending power. It’s important for suppliers and retailers alike to understand how this age group shops. Millennials Use Retail Apps Before and After Shopping If you only focus on sales to Millennials when they enter…

value

Millennials Seek Value and Do Their Research

Author: Lanie Petersen

We all know that Millennials love to shop, but it’s also important to know how this demographic makes purchasing decisions. It turns out that 72 percent of Millennials research products and services online before making a commitment to buy. The two biggest factors driving this group’s buying decisions are value and price. [Tweet “72% of Millennials research products online before they…