Category Archives: Focus on Suppliers

Are Niche Brands Killing the Big Names?

Author: Jarrod Davis

“We’ve all heard niche brands are eroding premium brand share. But maybe the best way to beat them is to join them.” That’s Jessica Hendrix, CEO of Saatchi & Saatchi X, explaining a marketing solution being implemented by large brands. The problem they’re trying to solve is simply connecting to the changing shopper. More shoppers browsing the aisles and surfing web pages…

Click and Mortar? Maximize Stores for Digital Growth

Author: Jarrod Davis

At any given moment in retail, these questions are being asked in the weekly marketing meeting: “What are the numbers on our last digital campaign?” “Wait, are those impressions or click-throughs?” “How much time are they spending on the site once they click? They are clicking, right?” Jessica Hendrix, CEO of Saatchi & Saatchi X, makes an intriguing observation about driving…

Innovations in Pet Supplies : Transcript of Bullibone CEO

Author: Lanie Petersen

Focus on Suppliers recently featured  Trevor Jensen, CEO of Bullibone. He and host Jarrod Davis talk innovation, new products, and seasonal demand. How did Bullibone come about? Trevor: When dogs chew on toys or bones, they’re always trying to grip it with their paws.  Since they don’t have opposable thumbs, we thought we’d help them out.  We’ve put little paw pads on…

Energy as a Controllable Cost

Author: Lanie Petersen

A transcript from a recent Focus on Suppliers interview with Greg Pool of Edison Energy. Why are corporations are adding renewable energy to their energy portfolios? Greg: It went from companies seeking out renewable energy or sustainability claims to serve some outlier group to being part of the core business.  They’re treating their energy as controllable.  They’re finding that increases in…

Need Help with Sustainability/Renewable Energy Goals?

Author: Jarrod Davis

Have you skimmed the business news headlines this week? Beyond the seasonal sales, mergers/acquisitions, and leadership shuffles, corporations are touting their commitments to the environment. Renewable energy is particularly visible, as more and more leading companies have announced larger and larger renewables initiatives. Companies looking at renewable energy – as a financial, risk management, and sustainability strategy – are often struck…

Need Help Negotiating Your Salary?

Author: Lanie Petersen

Denise Natishan of Cameron Smith & Associates was a recent guest on Focus on Suppliers. Here’s a transcript that can help prepare you for your next salary discussion. What are some of the things our viewers need to know about salary negotiations? Denise: Be prepared, consider the point of view of the other person, and also consider your personal brand.  So,…

Brands Fighting Private Label in the Retail War

Author: Jarrod Davis

Analysts point to many factors contributing to the growing popularity of private label products: Lower prices in uncertain economic times Consumers seeking more choices Millennials distrust of brand messaging Whereas private label products were once a nice alternative for the customer, they are now a major focus for large retailers. Major retailers are building their corporate brand on the shoulders of…

Fashion Trends 2017 — Focus on Suppliers

Author: Lanie Petersen

A transcript from our September 18th, 2017 episode of Focus on Suppliers. Jarrod:  Our next guests started out blogging and sharing great finds at Walmart stores.  That led to them developing their own line of apparel which is now available at Walmart.com.  Bethany Halford and Amanda Jerkins are joining us again from Whoa, Wait. Walmart? Jarrod: You start out as a…

How Suppliers Can Work With Social Media Influencers

Author: Lanie Petersen

Here’s a transcript from our recent Focus on Suppliers interview with Whoa, Wait. Walmart?’s Amanda Jerkins and Bethany Halford. What Should Suppliers Do When Talking to Influencers? Bethany: I would ask an influencer how they grew their audience.  Was it an organically grown audience?  Or was it paid-for growth?  In addition, I would be making sure that the brand of the influencer…

How to Prepare for Retail-Ready Packaging

Author: Jarrod Davis

If you haven’t heard the latest 8th & Walton Conference Call podcast, it contains a rare gem. During my interview with Kerry Bailey, Director of Retail at Menasha Packaging, I almost fell out of my chair laughing. Who knew a conversation about Walmart’s retail-ready packaging initiative would tickle my funny bone? As we were wrapping up, I asked a fairly standard question.…