Category Archives: Ecommerce/Omnichannel

I Never Knew Walmart’s Retail Link® Did That!

Author: Jarrod Davis

Have you ever been frustrated working in Excel, Word, PowerPoint, or some other application? Then, a co-worker hovers over your shoulder and shows you a quick step that makes it easy and saves you loads of time? That’s how our team helps suppliers every week with Walmart’s Retail Link® data system. Retail Link® is a Walmart-owned system (sometimes taught through Walmart Supplier Academy)…

How to Sell on Walmart Marketplace in 7 Easy Steps

Author: 8th and Walton

Table of Contents: What is Walmart Marketplace? How to Start Selling on Walmart Marketplace Best Practices When Selling on Walmart.com Marketplace Seller vs. Walmart Supplier Walmart Marketplace FAQ Overview of the Process What is Walmart Marketplace? The Walmart Marketplace is a platform that allows third-party sellers to list their items on Walmart.com, just like you would on Amazon or eBay. Selling…

jet.com and the Art of the Real Deal

Author: Jeff Clapper

I just attended an exciting NEW event. NEW is short for Network of Executive Women. (Yes, I know I’m a guy. I was still quite welcome. NEW, among its other goals, is working to have men comprise 10% of its membership. After all, just 22% of senior roles in G7 companies are occupied by women. So NEW is also focused on…

The Online Marketplace: Confusion in a Promising New Frontier

Author: 8th and Walton

Many larger retailers are now allowing their suppliers to list and sell products on their websites directly through an online marketplace. When a sale is made, sometimes the supplier ships the products, and sometimes the retailer handles the fulfillment of the order. But always it is the retailer who collects the customer’s money. That’s where the confusion can start for many…

How to Make Your E-Contract Air Tight

Author: 8th and Walton

The contract process is one of the parts of business that people look least forward to, yet it is one of the most critical. Contracts are at the core of any business relationship and transaction. It makes no difference if we are talking about a consultant offering a specialized service to a company or suppliers selling goods to customers on an…

A Game-Changer for Brands: Rich Product Content That Drives Conversions

Author: 8th and Walton

Suppliers striving to maintain product brand integrity should get to know the Webcollage platform. Its simplicity in uploading product stories, images, videos, and other elements makes it easy to establish a consistent brand across all retail websites. What’s interesting about Webcollage as a company is how it evolved to meet the changing needs of its clients as online businesses flourished. Chris…

How to Incorporate Rich Content to Succeed With Walmart

Author: 8th and Walton

With the June 1st deadline approaching, Walmart’s Store Assortment Online (SAO) Initiative is top of mind for suppliers. The goal is to get your items online, incorporate new required attributes, and deliver rich content (short and long descriptions, high quality photos, etc). The purpose of this initiative is to drive sales by providing a seamless omni-channel experience for Walmart shoppers. Why the SAO…

Webinar Spells Out Walmart Label Requirements

Author: 8th and Walton

A new webinar from 8th & Walton is aimed at keeping Walmart suppliers from having to ask, “That store has plenty of product on-hand. Why are we seeing zero sales?” The answer is usually the same: The product arrived, was checked in, then got misplaced or lost in the back of the store. Walmart has focused on the issue of backroom product…

Use Content to Grow Online Sales

Author: 8th and Walton

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…

That First Impression: Grabbing Customers with Product Pages

Author: 8th and Walton

“You never get a second chance to make that first impression” is as true as it is cliché for the online customer. Today’s shoppers are educating themselves about your goods and services long before they see a friendly greeter at the door or colorful signs in the store window. With the ability to shop, compare and purchase without leaving home, dynamic…