8th & Walton Blog

Retail Link® Login: A Walmart Supplier's Guide

Shan Pesaru — Tue, 26 May 2026 15:00:00 GMT

There’s a lot of confusion about how to access Walmart’s supplier platforms, and Retail Link credentials are at the center of it. Retail Link is the starting point for the entire Walmart supplier ecosystem, and the same credentials that get you into Retail Link also give you access to Supplier One, which most suppliers access directly through Retail Link, and Scintilla, Walmart’s analytics platform.

What Is Retail Link®? Walmart's Supplier Platform Explained

Shan Pesaru — Thu, 21 May 2026 04:00:00 GMT

If you’re new to selling at Walmart, one of the first things you’ll hear is that you need to get into Retail Link®. If you’ve been a Walmart supplier for years, you’ve probably watched Retail Link® change around you, sometimes dramatically. Either way, the honest answer to “what is Retail Link®?” looks different today than it did even three years ago.

Seasonal Walmart Growth Strategy: Supplier Case Study

Steven Bertram — Tue, 28 Apr 2026 16:22:57 GMT

What Does Rollback Mean at Walmart?

Adela Rojas — Fri, 24 Apr 2026 14:00:06 GMT

If you’ve spent any time in a Walmart store or on Walmart.com, you’ve seen the word “Rollback” on red shelf tags and product listings. But what exactly is a Walmart Rollback, and how is it different from a sale or clearance? If you’re a Walmart supplier, there’s even more to understand, because Rollbacks affect your business in ways that go well beyond the shelf tag.

Walmart Supply Crisis Case Study: How One Supplier Kept Distribution

Terry Clear — Thu, 02 Apr 2026 17:36:58 GMT

Every Walmart supplier dreads the call. Production is down, inventory is depleted, and one of your most important items is going to be out of stock — not for a week, but for months. During peak season.

What Is Walmart Connect? How to Advertise on Walmart

Steven Bertram — Tue, 31 Mar 2026 13:30:29 GMT

Walmart is the largest retailer in the world, and for suppliers, that reach isn’t just a selling opportunity — it’s an advertising one too.

Ocean’s Halo Seaweed Snacks: Walmart Growth Case Study

Steven Bertram — Tue, 03 Mar 2026 08:33:41 GMT

When shoppers search for the best seaweed snacks, they’re looking for three things: taste, better-for-you ingredients, and a brand they can trust.

What Is a Walmart Broker? Pros/Cons of Hiring One

Marie Clapper — Fri, 20 Feb 2026 16:30:12 GMT

Ever wondered what a Walmart broker does — and whether hiring one would help your business?

How to Get Your Product in Walmart Stores in 2026

Shan Pesaru — Fri, 20 Feb 2026 10:20:00 GMT

Selling your product to Walmart is one of the most powerful growth opportunities available to consumer product brands — and one of the most misunderstood.

Fractional Walmart Expertise vs. In-House Teams | 8th & Walton

Steven Bertram — Wed, 04 Feb 2026 10:44:21 GMT

Managing a Walmart account today is no longer a one-role job.