The Benefit of Partnering with Entertainment Properties

Author: 8th and Walton

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Join Focus on Suppliers as we take a closer look at the relationship between Suppliers and Entertainment properties.

How can suppliers benefit by partnering with new releases?

What does a “Big Bet” mean for studios, and how do they leverage strategic relationships with retailers to promote new properties?

Plus — what are psychographics, and how do you incorporate those insights when building your brand?  We answer all these questions and more on this week’s show!

Full guest list:
Saatchi & Saatchi X – Jessica Hendrix
Walmart Radio – Russell Bloodworth
Startup Junkie – Jeff Amerine
Dreamworks – Sarah Boyer
Nickelodeon – Tara Gartman Shaw
Flo Brands – Marcus Johnson

Click here to watch the show on Vimeo, or listen to the podcast below!

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