How to Utilize Mobile to Engage with Millennials

Author: 8th and Walton

Smart phone online shopping in man hand. Shopping center in background. Buy clothes shoes accessories with e commerce web site

Most of us know that Millennials are rather attached to their mobile devices. They use them throughout the day for communication, to play games, to check information, and to shop. What may surprise you is that is an astounding 91% of Millennials use their devices for shopping.

On a recent episode of Focus on Suppliers, Jessica Hendrix of Saatchi & Saatchi X explained the ramifications of this in her “Millennial Minute.”

“ . . .91% is a significant amount of people walking through the store with their mobile device…We know about 67% of millennials are price checking using that mobile device and then ultimately making about 40% of their decisions on a mobile device, some in-store and some out of store. [This creates] a holistic shopping environment for them and driving that e-commerce experience whether they’re in or out of store is absolutely critical.”

Retailers and suppliers alike can capitalize on Millennial use of mobile by making sure that shoppers are engaged whether they are actually in the store or outside of it. Connecting with this demographic often involves making them feel “in-control” of their shopping experience.

Offering cues and tips via mobile can give Millennials a sense of being able to make knowledgeable purchasing decisions.

This, in turn, can help make them feel comfortable with deciding to buy your product.

 

 

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