Popular blogger Ree Drummond, also known as The Pioneer Woman, cooks at home for her family, so she knows how shoppers want to use her cookbooks. Her insights into the needs of the Walmart shopper inspired her fourth cookbook, Dinnertime, which is available for preorder with a street date of Oct. 20, 2015. There’s a special Walmart edition, too.
The book includes 16 minute meals, meals to cook ahead and freeze, and simple recipes for classic dinners. The theme throughout is how to get dinner on the table fast and easy.
“That’s kind of the home cook’s struggle,” she says, “What am I going to make for dinner tonight?”
The new cookbook follows three other Drummond cookbooks, including a Walmart.com bestseller, The Pioneer Woman Cooks: Recipes from an Accidental Country Girl.
Drummond also is a kitchen gear supplier for Walmart, with her own eclectic collection of cookware, dinnerware, and serving pieces. Her blog built buzz before the collection launched, starting with a post a year ago. Her faithful fans have also spread the word for her in their own blogs and social media.
The Food Category episode includes lots more great information for suppliers. Watch the whole episode above, or see it on our website any time. You can also see it on Saturday evening at 6:30 on KNWA, Channel 9, in Northwest Arkansas. If you like to record the show, please remember to change to “Focus on Suppliers” rather than “Saturday Morning Meeting” so you won’t miss a single episode!