Picture-rich social media platform Pinterest is super popular with moms and teachers alike, and Walmart is making good use of it for Back to School. Pins range from snack ideas to homework tips and include a judicious collection of product links.
Here’s how suppliers can take away some lessons from Walmart’s Pinterest boards:
- Mix it up! Providing useful information and fun ideas keeps visitors coming back. If you go with all ads, visitors won’t be as likely to follow or to return. Content on topics that interest your customers brings them back — and then they’ll see your products.
- When it’s possible, enrich your product pins with great content, too. Walmart’s PTS board has ideas for personalizing notebooks (sold at Walmart) with duct tape (also sold at Walmart). The pin is promotional, but it comes across as a craft idea, which is one of the most popular categories at Pinterest.
- Don’t forget strong text. Great pictures are a must, but the words help your pins show up in searches. Write a paragraph for every pin, and use terms your customers are searching for. Right now, that is likely to include organizing tips, teacher gifts, school lunch ideas, and kids’ clothing ideas.
- Be generous! Post pins from posts bloggers have written about your brand or category as well as your own original content.
- Re-pin, too. Walmart pins about your products are great choices for re-pinning, but take advantage of the great BTS content all over Pinterest. Remember that you can change the text that goes with a pin. If a recipe is or could be made with your seasoning mix, you can mention that seasoning mix in the paragraph you write when you repin.
- Pay attention to your links. Bring your Pinterest followers back to your brand website and to your pages at Walmart.com. Not only does that let you capture sales and newsletter sign ups and other conversions, but you will also gain more data from your web analytics when you encourage online actions.