employees at work

The Tricky Business of Return on Investment (ROI)

Author: Marie Clapper

Our guest columnist is Tim McCarthy tim@thebusinessofgood.org. Tim is president of Workplace Impact (WPI), a marketing firm that specializes in promoting to people at their places of employment. Workplace marketing puts brands to work! This year, we have more firmly planted our feet in Northwest Arkansas than ever before. We have our own office (at a cool place called 8th & Walton), an account…

Retailtainment Expert Jessica Hendrix

Today’s Consumer Needs to Engage with Entertainment

Author: Jarrod Davis

“Retailtainment” became a buzz word decades ago. The original idea was to give the customer more than a shopping experience. Marketers dreamed up amazing ways to provide entertainment at the store to lure in new traffic and make the brand memorable. However, in recent years, the retailtainment element has grown stale. The attempt at being entertained in a retail store is…

A Welcome Obstacle on the Path to Purchase

Author: Jarrod Davis

Retail analysts pour over hours of consumer data each week. They’re watching us: how we shop, what we buy, where we browse, and all the details in between! Analyzing the shopper to improve sales is nothing new. However, one of our shopping habits that has expanded in recent years is the path to purchase. As consumers, we take various paths to…

Make a Big Splash This Summer

Author: Marie Clapper

Summer and water are made for each other. While Northwest Arkansas has no shortage of warm-weather water activities, D’Monaco Resort offers up a menu of water options that’s unparalleled. Located just over the Missouri border, this resort allows busy suppliers and retail executives get away from it all without going far away. Whether your favorite water activity is on the dock, in the lake, or…

Spark of Hope Extra Special This Year

Author: Marie Clapper

In Northwest Arkansas, the evening of June 22 will be extraordinary — no doubt about it. In addition to its being the second full day of summer, it is also the night of Single Parent Scholarship of NWA’s (SPSF NWA’s) annual Spark of Hope Campaign and Awards Ceremony, an event that in itself is always exciting and fulfilling for everyone involved. In…

Was the Book Better? Shoppers Scream “Yes!”

Author: Jarrod Davis

Watching movies, whether in a theater or at home, is one of our favorite entertainment pastimes. Anyone who loves movies has that one friend: the book enthusiast. No matter what movie you just watched and how much you enjoyed it, that friend has the same comment, “Well, the book was better.” I never believed it, but I took a friend up on…

A Closer Look at On Time In Full with CaseStack

Author: Jarrod Davis

Walmart’s new On Time In Full (OTIF) guidelines have sparked many conversations in the supplier community. New information brings new questions, and suppliers are looking for ways to improve processes before the approaching deadline. Colby Beland, VP of Sales and Marketing for CaseStack, was a recent guest on Focus on Suppliers. He took a deep dive into what we can expect over the next…

How to Transform Your Books Into Treasures

Author: Jarrod Davis

If you’ve tuned in to our weekly Focus on Suppliers broadcast this season, you may be familiar with the Books Live segment. Brenda Allison, Director of Sales for ReaderLink, fills us in on what’s new hitting the bookshelves and what she recommends for your up-coming reading. One thing we’ve discussed during the segment is how print books have stood the test…

Mastering the Challenge of On Time In Full (OTIF)

Author: Jarrod Davis

There’s a new metric in town. If you’re a Walmart Supplier, your replenishment focus is now centered around four letters: OTIF. On Time In Full should prove to be a big win for everyone. Joel Graham, Director of Client Services for 8th & Walton, recently discussed the impact of OTIF on suppliers during the Conference Call podcast. “Walmart is raising its expectation of…

How to Increase Sales With Online Content

Author: Jarrod Davis

Retailers focusing their efforts on today’s shoppers will sometimes place customers into two camps: the in-store customer and the online customer. While there are extremes on both sides, the majority of today’s shoppers are in the middle. What that means is the delivery methods of in-store and online are not competing with one another; they are actually complementing each other. Online…