How Suppliers Can Work With Social Media Influencers

Author: Lanie Petersen

Here’s a transcript from our recent Focus on Suppliers interview with Whoa, Wait. Walmart?’s Amanda Jerkins and Bethany Halford. What Should Suppliers Do When Talking to Influencers? Bethany: I would ask an influencer how they grew their audience.  Was it an organically grown audience?  Or was it paid-for growth?  In addition, I would be making sure that the brand of the influencer…

Your Marketing Is Good, But Is It Relevant?

Author: Jarrod Davis

We’re weeks away from the busiest shopping season of the year. It’s the time when marketers get to show off some of their best work to promote brands, services, and new products for the holidays. That “best work” hits consumers from every marketing angle to grab their attention: Radio/TV commercials Digital ads, banners, influencers, and pop-up messaging In-store signage, displays, and…

As Walmart Innovates, What are You Bringing to the Table?

Author: Jarrod Davis

It’s no secret that Walmart has entire teams dedicated to innovation. “Innovation” in and of itself is a huge umbrella covering many facets of retail. In supplying to Walmart, each company plays a role in Walmart’s innovative efforts to better serve customers as shopping habits evolve. Jessica Hendrix, CEO of Saatchi & Saatchi X, spoke to the importance of innovation on…

How to Partner for Your International Business Growth

Author: Jarrod Davis

I had a memorable conversation with a supplier earlier this year. We were meeting about his business, and he was explaining where his company shipped internationally. “The growth has been amazing,” he said. “Our products do really well in China, England…oh, and Canada. I keep forgetting Canada is international because they’re right there.” This conversation popped back into my head as…

Golftoberfest Continues to Provides Fun and Scholarships

Author: Marie Clapper

Golftoberfest is Northwest Arkansas’ original mini-golf tournament and scholarship fundraiser! It’s just like a regular golf tournament — but on a miniature golf course and lots more fun — with a shotgun start, hole-in-one contest prizes, and even goody bags and tee-shirts for participants.   Parents Complete Their Educations to Create Better, Brighter Futures for Their Families The host of this…

Why Should I Invest in a Free Sampling Campaign?

Author: Jarrod Davis

The year is flying by fast. How are sales this week? If your meetings lately have ended with the phrase, “Well, we’ll make it up in the fourth quarter,” it may be time for some fresh ideas! In fact, reviving your consumer base and drawing in new dollars may be as simple as a free sampling campaign. Does “free sampling” sound…

3 Things You Need to Know BEFORE Your Buyer Meeting

Author: Brandie Neagles

One of the biggest myths about OTIF performance is: “I don’t work on our Supply Chain, so OTIF isn’t my problem.” Sales leaders and account managers often feel removed from the On Time In Full initiative, but there are 3 important things you need to know before your next Buyer meeting. 1. OTIF Performance will impact Rollbacks and Promotions. As a sales…

How to Dress for Success . . . Not You! Your Products!

Author: Jarrod Davis

Retail analysts confirm that a consumer’s purchase decision is likely to change in-store. They plan, research, and make the trip, but may switch at the point of purchase. Leading factors that tempt a shopper to switch in the aisle include price, better information on a competing brand, or added value. All of this is communicated through the best salesperson for any…

How to Benefit from Powerful Workplace Sampling

Author: Jarrod Davis

As much as sampling programs have evolved, the core concept remains simple: “Try it before you buy it.” From cheese cubes in a store at the point of purchase to a free detergent pouch in the mail, suppliers often distribute samples in broad strokes. Workplace Impact (WPI) has built a successful business on distributing samples for suppliers. However, WPI has orchestrated…

3 Hard Truths About OTIF (On Time In Full)

Author: Brandie Neagles

1. August is here. OTIF accountability has begun! Starting July 29, suppliers will be held responsible for the total OTIF score. As with any new initiative, there will be challenges. There will be growing pains. But ultimately, success will mean better on-shelf availability. Improved OSA and reduced out-of-stocks will mean higher sales for the supplier and the retailer. You have a…