Walmart Merchandising

How to Choose a Merchandising Service Provider

Author: Marie Clapper

On July 18, Walmart announced it had selected five merchandising service providers to conduct all in-store merchandising for all suppliers (except those sending their own staffs into the stores). The purpose of narrowing the number of merchandising service providers is to improve operating procedures in stores, costs associated with merchandising labor, and all in-store activities. Starting Feb. 2, 2018, Anderson Merchandisers,…

Brands Fighting Private Label in the Retail War

Author: Jarrod Davis

Analysts point to many factors contributing to the growing popularity of private label products: Lower prices in uncertain economic times Consumers seeking more choices Millennials distrust of brand messaging Whereas private label products were once a nice alternative for the customer, they are now a major focus for large retailers. Major retailers are building their corporate brand on the shoulders of…

Fashion Trends 2017 — Focus on Suppliers

Author: Lanie Petersen

A transcript from our September 18th, 2017 episode of Focus on Suppliers. Jarrod:  Our next guests started out blogging and sharing great finds at Walmart stores.  That led to them developing their own line of apparel which is now available at Walmart.com.  Bethany Halford and Amanda Jerkins are joining us again from Whoa, Wait. Walmart? Jarrod: You start out as a…

More to See at the 2017 NWA Technology Summit

Author: Jarrod Davis

What should you be working on today? Tomorrow! The 2017 Northwest Arkansas Technology Summit is where you can meet today’s leaders creating tomorrow’s tools for your business. With three information-packed days, this is the time see how tech is driving change for all aspects of business. One Eclectic Meeting of the Minds For those joining us for the first time, bring…

The Importance of Safety in Your Holiday Planning

Author: Jarrod Davis

In the air and in the stores, it’s starting to feel like the holiday season! Over the next several weeks, we’ll all be in meetings discussing sales, click-throughs, markdowns, and all things retail. However, we can’t forget the safety of the customer. As the stores get more crowded, it’s important to plan for a safe shopping experience. Eric White of Tyco…

3 Things You Don’t Know About Walmart Categories

Author: Marie Clapper

1. There are no Walmart categories. There are only Walmart departments. Yes, many of us refer to the merchandise within the store as a category, but Walmart calls it a department. It’s Sam’s Club that calls it a category. If you want to impress your buyer, refer to a merchandise grouping appropriately. In Walmart, it’s a department. At the moment, there…

How Suppliers Can Work With Social Media Influencers

Author: Lanie Petersen

Here’s a transcript from our recent Focus on Suppliers interview with Whoa, Wait. Walmart?’s Amanda Jerkins and Bethany Halford. What Should Suppliers Do When Talking to Influencers? Bethany: I would ask an influencer how they grew their audience.  Was it an organically grown audience?  Or was it paid-for growth?  In addition, I would be making sure that the brand of the influencer…

Your Marketing Is Good, But Is It Relevant?

Author: Jarrod Davis

We’re weeks away from the busiest shopping season of the year. It’s the time when marketers get to show off some of their best work to promote brands, services, and new products for the holidays. That “best work” hits consumers from every marketing angle to grab their attention: Radio/TV commercials Digital ads, banners, influencers, and pop-up messaging In-store signage, displays, and…

Average Unit Retail

Average Unit Retail (AUR)

Author: Jarrod Davis

What is Average Unit Retail? Average Unit Retail (AUR) is the average dollar amount spent for a particular type of item, calculated by dividing the total sales in dollars by the number of items sold. This is a metric that retailers can use to compare sales across different departments or categories. As a supplier, having a good understanding of the Average…

As Walmart Innovates, What are You Bringing to the Table?

Author: Jarrod Davis

It’s no secret that Walmart has entire teams dedicated to innovation. “Innovation” in and of itself is a huge umbrella covering many facets of retail. In supplying to Walmart, each company plays a role in Walmart’s innovative efforts to better serve customers as shopping habits evolve. Jessica Hendrix, CEO of Saatchi & Saatchi X, spoke to the importance of innovation on…