As it becomes ever more clear that Walmart is embracing ecommerce as part of the omnichannel shopping experience, it makes more sense than ever to work at getting your products into Walmart.com. At the same time, Walmart.com has traditionally been a place for Walmart to try products out before bringing them into physical stores, and there is still an element of that flexibility.
- The basic requirements for getting on the virtual shelf are the same as the requirements for getting on the shelf at Walmart. Apply and make sure that you have all the basics covered.
- Basics include EDI, D-U-N-S, and a clear plan for how you’ll ramp up capacity if need be… and pay for it.
- You know that you have to think seriously about how your product will fit Walmart and appeal to the Walmart shopper — but the Walmart shopper may not be the Walmart.com shopper. Recent studies suggest that most Walmart shoppers don’t shop at Walmart.com.
- Get to know Walmart.com — the new Walmart.com. If you haven’t looked lately, you haven’t seen what you need to see. Make sure that you’re ready to explain how your product can rock the new online features.
- Be prepared for the content and image requirements. You don’t have to walk in with your page ready, but you should be completely sure you can handle it. If you’re surprised, you might not look completely sure.
- Make sure you have some good online reviews in place. This is the key to strong online sales, so be ready to demonstrate that you can garner those positive reviews. Easiest way to get them: send out samples and ask for honest reviews.
- Know your numbers very thoroughly. Walmart.com pricing may have to support site-to-store shopping, so you have to know how low you can go without going in the red.
When you’re ready to take the plunge, start with 8th & Walton’s class on Selling to Walmrt.com and SamsClub.com. You’ll get the know-how you need to succeed.