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How to Make Connecting with Millennials Convenient

Not so long ago, the media was buzzing with some surprising news: Millennials are shopping at Walmart. In fact, Walmart CMO, Steve Bratspies, recently noted that two-thirds of all Millennials in the U.S. had shopped a Walmart over the past month. That doesn’t mean that Walmart and its suppliers are guaranteed Millennial business, though. Why? Jessica Hendrix of Saatchi & Saatchi…

Crowd plays with beach balls before the Dave Matthews show at Bader field in Atlantic City, N.J.,  Sunday June 26, 2011. (AP Photo/The Press of Atlantic City, Ben Fogletto)

Suppliers: You Need to Create Experiences for Millennials

  Don’t let memes and media reports fool you; Millennials may like their devices, but they love to engage with others. In fact, according to Jessica Hendrix of Saatchi & Saatchi X, eight out of every ten Millennials name an in-person activity or event as the best experience of their lives. Even more interesting is that Millennials are 78% more likely…

Food Bank Health&Hunger (1)

Health and Hunger Conference Comes to NWA on July 19

The issue of hunger in our world is familiar to us all. As much as has been reported over the years about food insecurity across the globe, have you ever thought about how hunger affects our community? The Northwest Arkansas Food Bank has been focused on hunger in our area since 1988, and most Arkansans would be surprised at the need…

Drop Ship

Innovators of Innovation: A Closer Look at OPAL

“No-Touch” Drop-Ship Process Manufacturers, wholesalers, and retailers alike are discovering the convenient way to bring a “no-touch” approach to their drop-ship process. The OPAL system makes it convenient to manage the entire flow from process to tracking. To better understand what goes into simplifying a normally high-touch process, it helps to know the mind behind the method. Victoria Bouldin serves as…

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Dun & Bradstreet Offers Free Credit Reports After Brexit

The recent referendum in the United Kingdom came as a shock to many people. Government and business leaders found themselves unprepared for the reality of the UK leaving the European Union in two years. The shock was felt all over the world, in fact, as financial markets dropped among all the uncertainty. Business owners, in particular, may have significant concerns about…

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Moving to Another State? What You Need to Consider

Suppliers often have the need to relocate. Sometimes it’s a business-driven decision; other times it’s a family-driven one. Moving to a new state opens up a number of legal considerations that aren’t immediately obvious to the average person. Thing is, if you don’t follow some basic steps to protect your family and your assets, as well as your business, you can…

Retail Link

Retail Link Training for Walmart Suppliers

Sam Walton wanted to share lots of information with Walmart’s suppliers. Lots of information. Walmart systems has about 583 terabytes of information, while the Library of Congress contains about 10 terabytes. Interestingly, Walmart buyers were uncertain that suppliers ought to have access to that data. Some felt that they might have less leverage if suppliers could see just how they were…

laura

How We Find Great Guests for “Focus on Suppliers”

What do we seek in the guests for Focus on Suppliers? We’re looking for a story – one that can help others improve their CPG business. So what’s your story? Do you have something helpful to share with others? Here are just a few of the possibilities that might put you on the air: Best practices Surprises —  How you made…

Millennial Shopping

Millennials Like to Be the Expert

Ever gone shopping with a Millennial? It can be an adventure, because they aren’t content to just grab a product off the shelf and toss it in the cart. Millennials want to know what they’re buying. So don’t be surprised if your shopping companion spends a lot of time reading product labels, checking out demos, or talking to store staff about…

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Walking the Store with Menasha – Part 2

Displays and Packaging Basics By Marie Clapper Going on a Sam’s Club walk-through with Kerry Bailey, Senior Director, Walmart and Sam’s Club Global Support Team, Menasha Display and Packaging, turned out to be an eye-opening lesson. Yes, of course, I was familiar with retail in-store displays — but there were details I had never really noticed. As we walked and talked,…