WM3

Millennial Minute: How Important Are Sustainable Footprints?

When marketing to Millennials and Generation Z, consider your sustainability promise. What it contains can make the difference between a successful effort and a dud. On the April 23rd, 2016 episode of Focus on Suppliers, Jessica Hendrix, CEO of Saatchi & Saatchi X, offered a Millennial Minute on the purchasing decisions of Millennials. It turns out that this socially-conscious demographic pays…

Butch Jones

There’s No Accounting for Loss? Meet Butch Jones!

Today’s retail environment provides a variety of ways to add dollars to the bottom line: exciting marketing campaigns, fast-paced social media blitzes, aggressive pricing strategies, and in-depth accounting. No, that last one wasn’t a typo. While almost every employee in the building is focused on making money, the real treasure-hunters are sitting back in the accounting department finding money. Having a…

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How to Incorporate Rich Content to Succeed With Walmart

With the June 1st deadline approaching, Walmart’s Store Assortment Online (SAO) Initiative is top of mind for suppliers. The goal is to get your items online, incorporate new required attributes, and deliver rich content (short and long descriptions, high quality photos, etc). The purpose of this initiative is to drive sales by providing a seamless omni-channel experience for Walmart shoppers. Why the SAO…

swash

Mobile Solutions Boost Visibility and Results

Molly Glover Gallatin, VP of Marketing, Gigwalk Your company has invested huge amounts of time and money in new product introductions and marketing and promotional programs. But you don’t have a clear view into what’s happening at the store level. As a result, you find out about problems like out-of-stocks, missing shelf tags and poor display execution too late to fix…

dandb

Managing Your DUNS Score with Credibility Concierge

  Supplier executives and owners wear a lot of hats. Sometimes too many. Overseeing a business is always tough work, but growth phases can be particularly challenging. Still, times of growth are windows of opportunity that can’t be left unattended. This is particularly true of your company’s credit rating: Suppliers and lenders are going to pay attention to your DUNS Score,…

packaging

Webinar Spells Out Walmart Label Requirements

A new webinar from 8th & Walton is aimed at keeping Walmart suppliers from having to ask, “That store has plenty of product on-hand. Why are we seeing zero sales?” The answer is usually the same: The product arrived, was checked in, then got misplaced or lost in the back of the store. Walmart has focused on the issue of backroom product…

4.5_WalmartSustainability

Walmart Sustainability Initiative & Suppliers

To kick off the new season, Neile Jones talks with Walmart and several suppliers about sustainability. Topics include Walmart’s sustainability efforts, expectations for their supplier partners, and how Walmart measures success – as well as the resources available to guide suppliers toward a more sustainable supply chain. Three examples of successful, sustainable suppliers are Tyson, Eco-Vet Furniture, and KYYA Chocolate. Guests…

Frustrated Businesswoman

OPAL: Complete Drop-ship Order Automation

“Spending more than 60 seconds to process and fulfill one order?” All online purchasing has a simplistic interface: point, click, pay, wait for delivery. A customer shopping from home or a retailer ordering for select business units can glide through a warehouse full of inventory in minutes. It only takes a few fun clicks for online shoppers to get goods ordered.…

kenji

Content Analytics: Arming your Account Manager

Who is that “go to” person in your office? Right now, a picture just popped into your head! Chances are, you’re thinking of a hard-working account manager responsible for multiple systems and reports. Content Analytics has great appreciation for that account manager’s duties. With the overall goal of improving e-commerce performance for suppliers, Content Analytics provides one portal to equip account…

Smart phone online shopping in man hand. Shopping center in background. Buy clothes shoes accessories with e commerce web site

Use Content to Grow Online Sales

When it comes to selling your products online, how much energy do you put into online merchandising? To build a great ecommerce business, the same level of effort you put into brick and mortar is necessary. By simple definition, merchandising is about encouraging consumers to buy your products. Translating this on a two-dimensional screen for the full customer journey is the…