How to “Click” with Millennials in 2017

Author: Jarrod Davis

As we jump into 2017, retailers may be pondering, “Is there really anything new we can learn about the Millennial generation?” The short answer is YES! Millennials continue to drive change in purchase trends. Data from the 2016 Holiday Shopping Season only confirmed how important Millennials are to the future retail landscape. As a small example, 2016 Cyber Monday sales topped…

Will the New MABD Window Help Your Bottom Line?

Author: Jarrod Davis

Walmart is about to celebrate the new year . . . new fiscal year, that is. February 1 marks the beginning of its first quarter, and the start of its new guidelines for must-arrive-by-date (MABD). Walmart first announced plans to tighten the delivery window for product to arrive at its distribution centers and stores in 2016. Since then, Walmart suppliers have…

mobile sales

How to Increase Your Sales to Millennials

Author: Lanie Petersen

All eyes in retail are on Millennials these days — and for good reason. This demographic is coming into its own, particularly when it comes to spending power. It’s important for suppliers and retailers alike to understand how this age group shops. Millennials Use Retail Apps Before and After Shopping If you only focus on sales to Millennials when they enter…

adult coloring books

Print Books Are Still Readers’ Choice

Author: Jarrod Davis

Remember shopping for the holidays long before the digital age, when you wanted your favorite entertainment on the latest technology? Shoppers would race to the stores to find: New-release movies on VHS Music collections on cassette tapes Photographs on crisp instamatic cameras While each of the above formats lost its stronghold to digital technology, one holiday entertainment  gift-giving standard is beating…

value

Millennials Seek Value and Do Their Research

Author: Lanie Petersen

We all know that Millennials love to shop, but it’s also important to know how this demographic makes purchasing decisions. It turns out that 72 percent of Millennials research products and services online before making a commitment to buy. The two biggest factors driving this group’s buying decisions are value and price. [Tweet “72% of Millennials research products online before they…

How the Grinch Stole Christmas

A Gift Guaranteed to Deliver Holiday Cheer

Author: Jarrod Davis

Thanksgiving is now a faint memory, holiday decorations are set up, and the shopping marathon is in the last lap! Whether you’re zipping from store to store or website to website, we all have the same obstacle this time of year: that one person. He’s at the bottom of our shopping list because he’s the hardest person to shop for each…

How to Make Your E-Contract Air Tight

Author: 8th and Walton

The contract process is one of the parts of business that people look least forward to, yet it is one of the most critical. Contracts are at the core of any business relationship and transaction. It makes no difference if we are talking about a consultant offering a specialized service to a company or suppliers selling goods to customers on an…

Suppliers: Register Your Trademark

Author: 8th and Walton

Intellectual property comes in several forms, each with its own federal registry and protections. You have patents, which apply to inventions; copyrights cover published and artistic works; and registered trademarks protect brand identity. Your business has an identity associated with the goods and services it offers. Brand identity exists for the public to distinguish your business and its products from other…

Valuable Advice from Social Media Sensations Sam + Nic

Author: Brandie Neagles

Sam and Nic Chapman (sisters, makeup artists, and YouTube sensations) join Focus on Suppliers this week to discuss how social media is transforming the beauty industry. Sam + Nic provide fun and instructional videos through YouTube to compare products and to help makeup users learn how to pull off new techniques. The pair have more than 2 million followers with over 250 million…

How Menasha Practices Sustainability

Author: Marie Clapper

By Marie Clapper I recently toured the new Menasha Packaging headquarters in Neenah, Wisconsin. It is really an amazing place — beautiful, architecturally exciting, and sustainable. Packaging and Displays — How It All Began for Menasha When I learned that originally Menasha was a wooden pail factory, I thought, “What an unusual start for a packaging company.” But then I discovered…